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17 October 2023 | Story Nonsindiso Qwabe | Photo Nonsindiso Qwabe
Mokitlane Manyarela
Mokitlane Manyarela reflects on his 41-year journey with the UFS Qwaqwa Campus

He has seen the many changing faces of the Qwaqwa Campus, and four decades later, Mokitlane Manyarela says he would not have it any other way.

Fondly known on campus as ‘Ntate Manyarela’, he has been with the campus for 41 years, having started on 1 January 1982 at the ripe age of 18 years. Manyarela recently received a long-service award for 36 years of service, dating back to when the campus moved to its current location from where it started at Lere la Tshepe in 1982.

He recalls arriving at the campus offices in town in 1982 seeking employment, as there were no “buildings or campus” back then.

“I started working as a general worker because there was nothing else to do. All the university’s content would come from Turfloop in those days. As time went by, I worked in the reprographic section, printing exam papers. That was my first official job until the campus moved in 1988 to where we’re now located. All the buildings that are now filling this campus were constructed right in front of my eyes,” he said.

He went on to work for various departments on the campus, such as procurement, cashiers, and finance. In 2007, he joined the transport department, and that is where he is still working as an assistant officer. “What’s made me stay this long is not getting into fights with anyone and always following instructions given to me. I’ve worked under many different bosses, and I believe that none of them have anything negative to say about me. Therefore, I can say I’ve never had a reason to leave because everything I’ve done, I have done wholeheartedly.”

Manyarela said the university also afforded his wife and children the opportunity to obtain their degrees, which is something he considers a huge achievement. “All that I have has been achieved at this institution. It’s been a wonderful journey. I have no complaints, and I am content. I’ve reached my old age here. I don’t know any other job or work environment; this place has become like home to me, and I’m prepared to still give my all to this university, even though old age is now catching up with me.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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