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17 October 2023 | Story Nonsindiso Qwabe | Photo Nonsindiso Qwabe
Mokitlane Manyarela
Mokitlane Manyarela reflects on his 41-year journey with the UFS Qwaqwa Campus

He has seen the many changing faces of the Qwaqwa Campus, and four decades later, Mokitlane Manyarela says he would not have it any other way.

Fondly known on campus as ‘Ntate Manyarela’, he has been with the campus for 41 years, having started on 1 January 1982 at the ripe age of 18 years. Manyarela recently received a long-service award for 36 years of service, dating back to when the campus moved to its current location from where it started at Lere la Tshepe in 1982.

He recalls arriving at the campus offices in town in 1982 seeking employment, as there were no “buildings or campus” back then.

“I started working as a general worker because there was nothing else to do. All the university’s content would come from Turfloop in those days. As time went by, I worked in the reprographic section, printing exam papers. That was my first official job until the campus moved in 1988 to where we’re now located. All the buildings that are now filling this campus were constructed right in front of my eyes,” he said.

He went on to work for various departments on the campus, such as procurement, cashiers, and finance. In 2007, he joined the transport department, and that is where he is still working as an assistant officer. “What’s made me stay this long is not getting into fights with anyone and always following instructions given to me. I’ve worked under many different bosses, and I believe that none of them have anything negative to say about me. Therefore, I can say I’ve never had a reason to leave because everything I’ve done, I have done wholeheartedly.”

Manyarela said the university also afforded his wife and children the opportunity to obtain their degrees, which is something he considers a huge achievement. “All that I have has been achieved at this institution. It’s been a wonderful journey. I have no complaints, and I am content. I’ve reached my old age here. I don’t know any other job or work environment; this place has become like home to me, and I’m prepared to still give my all to this university, even though old age is now catching up with me.”

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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