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19 October 2023 | Story Samkelo Fetile | Photo Stephen Collett
Public Management Memorial Lecture
From left; Prof Philippe Burger, Prof Francis Petersen, Premier Mxolisi Dukwana, and Dr Mareve Biljohn.

The University of the Free State (UFS), Department of Public Administration and Management recently hosted its Public Management Memorial Lecture, which was delivered by the Honourable Mxolisi Dukwana, the Premier of the Free State. This year's Public Management Memorial Lecture, titled 'Public Administration and Management as a Method and Tool of Delivering an Ethical, Capable, and Developmental State,' delved into crucial aspects of governance.

In his welcoming address, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, provided insight into the university's Vision 130 and the university’s strategy, emphasising values such as accountability, social justice, and care. The university’s commitment to engaging on matters of public significance was also highlighted.

Fostering collaboration

Prof Petersen emphasised the importance of collaboration and co-creation – particularly in the post-COVID-19 era – to achieve optimal outputs and outcomes. “The Public Management Memorial Lecture aims to foster collaboration between academia, students, and practitioners in the field of public administration and management.”

In his introduction of Premier Dukwana, Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, highlighted Dukwana's role in various government positions, including as the ANC provincial treasurer and, more recently, as the Premier of the Free State.

Addressing challenges and opportunities

In his address, Premier Dukwana acknowledged the need for a collective effort to ensure an ethical, capable, and developmental state, emphasising the challenges faced in the current socio-political landscape. Premier Dukwana acknowledged the need for introspection regarding the state's foundations, values, and mechanisms of service delivery. “Understandably, this is quite an involved and extensive subject that interrogates not only the ethical and capable attributes of the democratic state, but also whether the democratic state is itself developing and evolving towards a horizon that is developmental in outlook.” He stressed the importance of upholding constitutional values and principles, accentuating the need for accountability, transparency, and adherence to the Batho Pele principles.

Premier Dukwana outlined key interventions in the Medium-Term Strategic Framework (MTSF), emphasising the need for a capable and honest government, improved leadership, good governance, and accountability. He called for modernised business processes, improved financial management capability, and participatory local governance mechanisms.

The importance of a social compact was also highlighted, as well as the need to set aside narrow interests for the common goal of long-term growth and development. He stressed the need for a vibrant civil society and underscored the role of public servants in effecting positive change in service delivery.

Reducing bureaucratic red tape

The Premier concluded his address by emphasising the importance of reducing bureaucratic red tape and initiating programmes to streamline service delivery. He expressed optimism for further collaboration with the UFS in strengthening governance and public administration practices. “I am looking forward to having further discussions with the UFS as it relates to the MOU between the UFS and the Free State Provincial Government. The UFS can play a crucial role in helping us to strengthen governance, and specifically improve on public administration and management approaches and practices with the aim of accelerated and improved service delivery.”

The Public Management Memorial Lecture served as a platform for robust discussions on the challenges and opportunities in public administration and management. Premier Dukwana's insights underscored the imperative for ethical, capable, and developmental governance, setting the stage for continued collaboration and engagement on these critical issues.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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