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19 October 2023 | Story Samkelo Fetile | Photo Stephen Collett
Public Management Memorial Lecture
From left; Prof Philippe Burger, Prof Francis Petersen, Premier Mxolisi Dukwana, and Dr Mareve Biljohn.

The University of the Free State (UFS), Department of Public Administration and Management recently hosted its Public Management Memorial Lecture, which was delivered by the Honourable Mxolisi Dukwana, the Premier of the Free State. This year's Public Management Memorial Lecture, titled 'Public Administration and Management as a Method and Tool of Delivering an Ethical, Capable, and Developmental State,' delved into crucial aspects of governance.

In his welcoming address, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, provided insight into the university's Vision 130 and the university’s strategy, emphasising values such as accountability, social justice, and care. The university’s commitment to engaging on matters of public significance was also highlighted.

Fostering collaboration

Prof Petersen emphasised the importance of collaboration and co-creation – particularly in the post-COVID-19 era – to achieve optimal outputs and outcomes. “The Public Management Memorial Lecture aims to foster collaboration between academia, students, and practitioners in the field of public administration and management.”

In his introduction of Premier Dukwana, Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, highlighted Dukwana's role in various government positions, including as the ANC provincial treasurer and, more recently, as the Premier of the Free State.

Addressing challenges and opportunities

In his address, Premier Dukwana acknowledged the need for a collective effort to ensure an ethical, capable, and developmental state, emphasising the challenges faced in the current socio-political landscape. Premier Dukwana acknowledged the need for introspection regarding the state's foundations, values, and mechanisms of service delivery. “Understandably, this is quite an involved and extensive subject that interrogates not only the ethical and capable attributes of the democratic state, but also whether the democratic state is itself developing and evolving towards a horizon that is developmental in outlook.” He stressed the importance of upholding constitutional values and principles, accentuating the need for accountability, transparency, and adherence to the Batho Pele principles.

Premier Dukwana outlined key interventions in the Medium-Term Strategic Framework (MTSF), emphasising the need for a capable and honest government, improved leadership, good governance, and accountability. He called for modernised business processes, improved financial management capability, and participatory local governance mechanisms.

The importance of a social compact was also highlighted, as well as the need to set aside narrow interests for the common goal of long-term growth and development. He stressed the need for a vibrant civil society and underscored the role of public servants in effecting positive change in service delivery.

Reducing bureaucratic red tape

The Premier concluded his address by emphasising the importance of reducing bureaucratic red tape and initiating programmes to streamline service delivery. He expressed optimism for further collaboration with the UFS in strengthening governance and public administration practices. “I am looking forward to having further discussions with the UFS as it relates to the MOU between the UFS and the Free State Provincial Government. The UFS can play a crucial role in helping us to strengthen governance, and specifically improve on public administration and management approaches and practices with the aim of accelerated and improved service delivery.”

The Public Management Memorial Lecture served as a platform for robust discussions on the challenges and opportunities in public administration and management. Premier Dukwana's insights underscored the imperative for ethical, capable, and developmental governance, setting the stage for continued collaboration and engagement on these critical issues.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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