Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
10 October 2023 | Story Lacea Loader | Photo SUPPLIED
Prof Paul Oberholster
Prof Paul Oberholster, newly appointed Dean of the Faculty of Natural and Agricultural Sciences.

The University of the Free State (UFS) has appointed Prof Paul Oberholster as Dean: Faculty of Natural and Agricultural Sciences as of 1 January 2024. 

Strong networks and winner of prestigious awards for research, innovation, and leadership 

Prof Oberholster is currently the Director: Centre for Environmental Management at the UFS. He completed his undergraduate and postgraduate degrees at the UFS before obtaining a PhD in water resource management at the University of Pretoria. 

After several years in secondary education, Prof Oberholster started his scientific research career as a Senior Scientist at the Council for Scientific and Industrial Research (CSIR) in 2007. In 2017, he became a Chief Scientist (the highest scientific position at the CSIR, and senior management) managing large multidisciplinary projects on the African continent related to integrated water resource management and natural-based treatment solutions/ecological engineering. 

During his time at the CSIR, he acted as extraordinary professor and lecturer in several academic departments at different institutions, including Stellenbosch University, the University of Pretoria, and the University of the Western Cape. During the same time, he received several prestigious awards for research, innovation, and leadership. 

In 2019, Prof Oberholster joined the UFS as Director of the Centre for Environmental Management and also received the National Science and Technology Foundation (NSTF) award in the category Water Research Commission, with a focus on natural-based passive phyco-remediation and phytoremediation treatment technology. In 2022, he was elected as a member of the Academy of Science of South Africa (ASSAf) in recognition of his academic achievements in South Africa, and in 2023 he was appointed as the Managing Director of the Ecological Engineering Institute of Africa (EEIA). 

Rated among top 2% in the world in the scientific category of engineering/technology, ecological engineering and environmental engineering. 

Currently, Prof Oberholster is rated among the top 2% in the world in the scientific category of engineering/technology, ecological engineering, and environmental engineering. “Prof Oberholster has an extensive and impressive international research standing and has established extensive networks and partnerships. He can lead and manage the faculty in support of the UFS Vision 130’s ultimate intent for the coming years to be a research-led, student-centred, and regionally engaged university,” says Prof Francis Petersen, UFS Vice-Chancellor and Principal. 

“It is a privilege to be part of the leadership team in the Faculty of Natural and Agricultural Sciences – we will ensure that the faculty is known nationally and internationally as an excellent faculty serving our community. We aim to consolidate and build on the strengths of the university in order to extend its excellence in research and teaching and learning, which is imbedded in the UFS Vision 130,” says Prof Oberholster. 

Prof Oberholster will succeed the current Dean, Prof Danie Vermeulen, who will be retiring at the end of December 2023. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept