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06 September 2023 | Story Angela Vorster | Photo Andre Damons
Angie Vorster
Angela Vorster is a Clinical Psychologist at the School for Clinical Medicine, University of the Free State (UFS).

Opinion article by Angela Vorster, Clinical Psychologist at the School for Clinical Medicine, University of the Free State.

If you are reading this you may be interested in better understanding why there is a need for a World Suicide Prevention Day each year on 10 September. For some it may seem morbid, while for others it is just another awareness initiative. But for too many, suicide is personal. You may have lost someone you love in this manner. Or you yourself may be struggling with thoughts of ending your life. If you fall into the latter group you may want to skip over to the very last paragraph, because I know your attention may be waning and your energy may be low. Everybody else, please join me in better understanding the need for awareness of thoughts of self-harm and attempts at ending one’s life.

Mental illness can be fatal 

In most instances dying by ‘suicide’ is more accurately described as dying from a psychiatric disease. Mental illness can be fatal if left untreated and we need only refer to suicide-related statistics to realise the magnitude of this plague in South Africa. The World Health Organisation indicated that South Africa is ranked 10th on the list of international countries with the highest suicide rates, while The South African Depression and AFnxiety Group (Sadag) reports 23 deaths by suicide per day. For each person who dies by suicide in our country; 10 others attempt to end their lives. Up to nine out of 10 people who die by suicide in South Africa had a mental health disease such as depression at the time of their death. If we take a look at these facts, it becomes almost absurd that we still regard mental illness and thoughts of self-harm and the act of causing self-death, as shameful and abnormal. But that is still very much how mental illness and particularly suicidality are viewed in our communities. Perhaps if we are able to really understand what it feels like to feel so terribly sad, empty, hopeless, worthless and guilty that you would rather end your life than suffer through another hour; perhaps then we would be able to create safe spaces for those who feel suicidal to express how they feel. It is only through connection and communication that we can provide the right support at the right time in order to save lives.

The black dog

There are many descriptions of what it feels like to be so ill that death seems the only cure and these vary across cultures and countries. The Black Dog Institute in Australia derived its name from the description of depression as feeling as though a menacing dark dog-like creature is following you around and no matter how hard you try, you just can’t shake it. Winston Churchill used this metaphor to describe times when he felt melancholic, demotivated and down. Now I love dogs, so I imagine this particular type of canine as being almost monstrous, not leaving you alone, but also not giving you anything. Instead of the loyalty and companionship and protection that our pet dogs give us, this dog demands constant feeding, does not allow you any freedom and prevents you from making contact with other people. The moment you start to reach out to someone, this black dog starts growling in the background and you give up or scare them away with your dark mood. And the black beast has you all to himself once again. This type of depression sucks your energy and your motivation. It makes you irritable and tired and isolated. Difficult to like.

Another metaphor for depression is ‘feeling blue’, one which we use so frequently that we have perhaps not stopped to consider where it originates. There are many theories, and all of them quite bleak. One is that the description derives from the human body that turns blue after death; another that ships used to fly blue flags if their captain had perished at sea, and yet another, that Zeus, the Greek God of the sky and thunder, would make it rain when he was sad. Have you noticed how flippantly people comment on ‘the baby blues’ as though this were something almost endearing and expected that is associated with becoming a mother. This while the stark reality of post-natal depression has been highlighted in the recent trial of Dr Lauren Dickason in New Zealand. I cannot comment on the legal aspects related to her case, but what I found jarring was the number of times that she told the people around her that she wanted to die or that she wanted to harm her children. I have worked with many women diagnosed with post-partum depression who describe feeling as though they are drowning. Having nothing to stand on, being pummelled by waves, unable to catch a breath and with no sight of help or the shore. This type of depression is a torturous combination of distress, anxiety and hopelessness where you just cannot stop the negative fearful ruminations swirling in your mind. There is no calm, no silence and no peace.

Feeling nothing 

The metaphor I find most disturbing is when depressed patients describe feeling ‘nothing’. So often people will express feeling empty and their lives as grey. Nothingness. And I am always reminded of the 1980s movie ‘Neverending Story’ where everything that was magical and creative and hopeful had been swallowed up by ‘The Nothing’ – an empty energy that consumed everything in its way. How terrifying it must be to feel nothing. No hope, no joy, no excitement, not even sadness or fear. Just nothing. Blank. And no matter what you do or how hard you try, you just feel nothing. How horrifying it must be to hug someone you love, or have to get up each morning and go to school, or go to work and have to paste on a smile and chat about the weekend while you feel nothing. I can only imagine the desperation to feel something. Anything. This depression is you sitting on your bed and staring at the ceiling for hours. Waiting for it to end. 

Something that stands out to me as a common theme among all of these metaphors is this: if a monster is following you around, nobody wants to come near you. If you are gasping for breath and swallowing water drowning in the sea – there is nobody around to save you. If you float through your days in a bubble of nothingness – you are alone. The antidote to suicidality is connection. It is being willing to spend time with someone who has a growling, slobbering, and mangy stray dog following them. It is listening to someone who is struggling and thrashing, terrified of drowning. It is being brave enough to enter nothingness and to realise that you too could horrifyingly easily feel empty and grey too. Now we need to be cautious. It is dangerous dealing with an angry dog, or trying so save a drowning person or rescuing someone floating off into space. We cannot do it alone and we cannot do it without experts. But the first step is to shout, or speak or whisper: ‘Hello’. ‘I’m here’. ‘I’ll get help’. Without fear or judgement or discrimination. But with the deep understanding that being human is a treacherous thing. And recalling the times when a safe, strong hand reached out to pull us away from danger. Because you see, we are all vulnerable to being followed by a black dog. Or being washed away by a wave. Or being consumed by The Nothing. 

Grab hold of the stretched out hand 

What makes us human is our vulnerability. To diseases of the body. And diseases of the mind. And what makes us human is our willingness to see our own vulnerabilities in others. I will reach out and help you because I too have needed help. So this World Suicide Prevention Day let us tame black dogs and send life rafts out to stormy seas. Let us be the solid ground to tether those who are floating away into outer space. And when we find ourselves followed or drowning or adrift – let us too reach past the snarling and swirling and emptiness to touch the outstretched hands of those who are here for us. Because they are here. We are right here. But in order to be rescued from the attacking beast, or the crashing waves or the airlessness of space, you have to grab hold of the hand stretched out toward you. 

If you or someone you know are experiencing suicidal thoughts or feelings of depression please tell someone you trust how you feel and make contact with one of the 24-hour support lines such as The South African Depression and Anxiety Group (Sadag) (+27 800-567-567) or LifeLine (+27 861-322-322).

Also take a look at these websites:

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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