Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
19 September 2023 | Story University of the Free State | Photo Supplied
Staff from UFS University Estates: Engineering Services; Obakeng Mocwana, Ben Mhlomi, Sibusiso Lediga, Waylon Kruger, Alain Isaacs, and Nicolaas Esterhuysen.

Last year, the University of the Free State (UFS) launched a progressive institutional strategy, which contains bold but achievable goals to maximise its impact on society. Vision 130 expresses the institution’s intent and commitment to be acknowledged by peers and society as a top-tier university in South Africa, ranked among the best in the world. It highlights key focus areas for the period leading up to 2034 when the university celebrates 130 years of existence. A set of key values have been identified to guide UFS strategies and operations – with sustainability occupying a central space.

As an institution of teaching and learning, research, and engagement, the UFS wants to use its strategic position to drive sustainability issues by establishing green campuses and adopting sustainable built environment practices.

It aims to renew, rejuvenate, regenerate, and revisit facilities and infrastructure. This includes a commitment to implementing energy-saving and effective water management initiatives for greater sustainability.

Solar energy

A flagship renewable energy project is the installation of solar plants across the three UFS campuses in response to the call for urgent solutions to load-shedding problems, and promoting sustainable, clean energy solutions.

The microgrid installation on the Qwaqwa Campus in the Eastern Free State is one of the biggest solar-diesel hybrid systems in South Africa, enabling this campus to keep running despite excessive power interruptions in the region.

The installed grid-tied solar plants operate without batteries on all three campuses, giving the university an optimal configuration between capital cost and payback period.
The UFS has saved up to R32,5 million since the first solar plant was commissioned in 2017. This will soon increase substantially with the commissioning of two large new ground-mounted solar plants on the Bloemfontein Campus.

Waterwise landscaping

Changing environmental conditions are putting precious water resources under strain across the world – especially in drought-prone sub-Saharan Africa.  

The UFS has been implementing innovative waterwise and greywater initiatives over the past couple of years in response to continuous local drought conditions and sporadic water restrictions, replacing large expanses of lawn with hard elements and paving, as well as waterwise indigenous plants, including a range of hardy succulents. 

Rainwater harvesting systems have been fitted at all residences and academic buildings. Other water-saving initiatives include greywater systems installed at residences, waterless urinals in administrative and academic buildings, water restrainers, pressure control systems (reducing the volume of water) and push-button systems instead of taps.  

Encouraging energy-saving results

A clear indication that the energy-saving measures are yielding positive results is that energy consumption has decreased with 14,5% since 2017, even though the gross surface area of the university has grown with 8,8%.

UFS carbon emissions have shown a significant reduction over the years – from 0.115 CO2/m2 in 2013 to 0.088 CO2/m2 in 2022 – making it a frontrunner in low carbon emissions among South African higher education institutions.  This is mainly due to the implementation of energy-efficient strategies and solar generation, effectively minimising energy consumption. 

The UFS not only prioritises sustainability as a fundamental institutional focus, but also actively engages in numerous projects that contribute to a more sustainable world, aligned with the United Nations Sustainable Development Goals. In this way, it lives up to its mission to be a research-led, student-centred, and regionally engaged institution that contributes to development and social justice through the production of globally competitive graduates and knowledge. 

Energy-efficient buildings

The UFS has thorough guidelines for pursuing sustainability in its built environment, with factors such as energy efficiency given meticulous consideration when new buildings and structures are planned. The university also measures and tracks energy consumption in all its existing buildings.

On the Bloemfontein Campus, the multi-functional Modular Lecture Building offers flexible teaching and learning spaces, where large numbers of students exchange knowledge and information in an environment enhanced and supported by electronic media. This facility is considered a hub for innovative learning, recently receiving a National Merit Award from the South African Institute of Architects (SAIA). Adjudicators noted that the building sets a benchmark for rational planning and technical efficiency and helps to complete the campus urban framework through its placing and material choices.

The building incorporated various energy-saving measures in its design, including building orientation to optimise exposure to sunlight in spaces where it matters, seasonal sun control, double glazing and louvres for energy conservation, rainwater harvesting and storage on the roof of the building, trees and waterwise landscaping.

This facility forms part of an endeavour to create a cohesive campus identity that improves the university’s core business, and exemplifies its emphasis on innovation and excellence.

The UFS has adopted technical guidelines for building design and development, following the rating systems and tools developed by the Green Building Council of South Africa (GBCSA), which are used for the certification of sustainability performance in the built environment. These guidelines, which apply to indoor environmental quality, energy, materials, land use ecology, emissions, innovation, and water, among others, form part of the measures used when new buildings are developed.
 
Research on water and water quality 

In line with the United Nations’ Sustainable Development Goal 6 (Clean Water and Sanitation), several UFS researchers are involved with important research efforts on water and water quality, including:

• Centre for Environmental Management: The use of freshwater algae to treat acid mine drainage or domestic wastewater.
This research, which has earned a coveted NSTF-South32 award, focuses on a more circular use of resources where waste is reduced and resources are recycled, which has driven a paradigm shift within the scientific community about wastewater solutions.

• Centre for Mineral Biogeochemistry: Developing sustainable water treatment options using biogeochemical processes in engineered technology.
The UFS has established a Mineral Biogeochemistry Research Infrastructure Platform as part of a national initiative to promote the science of biogeochemistry as a strategic objective in South Africa. It also focuses on agricultural bio-augmentation research with industry partners to help ensure long-term food security in Africa.

• Institute for Groundwater Studies (IGS): Research on fractured rock aquifers, industrial and mining contamination, groundwater governance and groundwater resource. 

The IGS water research laboratory has ISO 17025 accreditation from the South African National Accreditation System (SANAS) for all its methods, setting it apart in the field of contract research on water-related topics in the mining and industrial sectors.


 

 

WATCH: UFS' Sustainable Energy Initiatives



News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept