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24 April 2024 | Story Anthony Mthembu | Photo Francois van Vuuren
Varsity Cup 2024
The FNB UFS Shimlas are the winners of the 2024 FNB Varsity Cup.

The FNB UFS Shimlas are the winners of the 2024 FNB Varsity Cup. This comes after a 45-42 victory over the FNB UCT Ikeys in the final, which took place on 21 April 2024 at Shimla Park. “It was one of the best matches I have been involved in as a coach; both teams played unbelievable rugby and we are just so pleased to get this great result,” said Andre Tredoux, Head Coach of the FNB UFS Shimlas.

The last time the Shimlas won the title was in 2015. As such, Tredoux indicates that the team is thankful to bring the trophy home. Prof Francis Petersen – Vice-Chancellor and Principal of the University of the Free State (UFS) – was also in attendance at the final.  In his congratulatory message, Prof Petersen described the match as a fantastic scene. “The team represented the University of the Free State; they represented one of our key values, which is excellence, but they also showed that sport – in this case rugby – has a social cohesion value,” he said.

The battle for the championship

Tredoux indicates that the match was a tough one, especially when the score stood at 14-0 and 31-19 against the Shimlas. He says the team had to dig deep to find its footing in the game again, considering that they were behind so early in the game. As such, he highlights, “It was a huge effort to get back into the game and keep playing as a team. We really focused on staying in the fight and being connected, as we knew Ikeys would tire in the later stage of the game.”

Subsequent to this monumental victory, he describes the team as having the ‘hearts of champions’ and credits their love and enthusiasm for the game as part of the reason for their success. In fact, one person who exemplifies this is the Shimla scrumhalf Jandre Nel, who was named the FNB Player that Rocks.

Furthermore, Tredoux thanks the UFS community for showing up in their numbers at the game. He also commends his team for working towards this victory, including “Inus Keyser, Mark Nichols, and Edith Maritz – our physiotherapist – for keeping the team healthy, as well as assistant coaches Melusi Mthethwa and Tiaan Liebenberg, and Jerry Laka, Director of Kovsie Sport at the UFS”.

Watch the highlights below:

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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