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Blood, sweat, and cheers: a Shimla triumph

24 April 2024 | Story Anthony Mthembu | Photo Francois van Vuuren

Varsity Cup 2024 — The FNB UFS Shimlas are the winners of the 2024 FNB Varsity Cup.

The FNB UFS Shimlas are the winners of the 2024 FNB Varsity Cup. This comes after a 45-42 victory over the FNB UCT Ikeys in the final, which took place on 21 April 2024 at Shimla Park. “It was one of the best matches I have been involved in as a coach; both teams played unbelievable rugby and we are just so pleased to get this great result,” said Andre Tredoux, Head Coach of the FNB UFS Shimlas.

The last time the Shimlas won the title was in 2015. As such, Tredoux indicates that the team is thankful to bring the trophy home. Prof Francis Petersen – Vice-Chancellor and Principal of the University of the Free State (UFS) – was also in attendance at the final. In his congratulatory message, Prof Petersen described the match as a fantastic scene. “The team represented the University of the Free State; they represented one of our key values, which is excellence, but they also showed that sport – in this case rugby – has a social cohesion value,” he said.

The battle for the championship

Tredoux indicates that the match was a tough one, especially when the score stood at 14-0 and 31-19 against the Shimlas. He says the team had to dig deep to find its footing in the game again, considering that they were behind so early in the game. As such, he highlights, “It was a huge effort to get back into the game and keep playing as a team. We really focused on staying in the fight and being connected, as we knew Ikeys would tire in the later stage of the game.”

Subsequent to this monumental victory, he describes the team as having the ‘hearts of champions’ and credits their love and enthusiasm for the game as part of the reason for their success. In fact, one person who exemplifies this is the Shimla scrumhalf Jandre Nel, who was named the FNB Player that Rocks.

Furthermore, Tredoux thanks the UFS community for showing up in their numbers at the game. He also commends his team for working towards this victory, including “Inus Keyser, Mark Nichols, and Edith Maritz – our physiotherapist – for keeping the team healthy, as well as assistant coaches Melusi Mthethwa and Tiaan Liebenberg, and Jerry Laka, Director of Kovsie Sport at the UFS”.

Watch the highlights below:

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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