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Dr Reabetswe Parkies: A journey to achievement

20 April 2024 | Story Anthony Mthembu | Photo Charl Devenish

Rea Parkies — Dr Reabetswe Parkies, Senior Officer in Marketing within the Faculty of Economic and Management Sciences at the University of the Free State (UFS), graduates with a PhD in Business Management at the April 2024 graduations.

The April 2024 graduations at the University of the Free State (UFS) mark a significant moment for graduates in the Faculty of Economic and Management Sciences (EMS), including Dr Reabetswe Parkies, whose journey in attaining a PhD in Business Management has been one of dedication and perseverance.

Reflecting on the upcoming ceremony, Dr Parkies expressed mixed emotions, encapsulating the essence of her journey: ‘’As I prepare to walk across that stage, I'm filled with a mixture of emotions—excitement, pride, nostalgia, and perhaps a hint of apprehension about what lies ahead.’’ This moment represents the culmination of years of hard work and commitment to her academic pursuits.

Dr Parkies’s doctoral thesis, titled “Student self-employment in South Africa: A triple helix model, entrepreneurial competence and social support perspective,” delves into the complex dynamics of student entrepreneurship within the South African context. Her study aims to develop a comprehensive model for understanding self-employment, incorporating factors such as entrepreneurial competence, social support, and the role of the university, industry and government initiatives.

A culmination of years of hard work

The path to achieving her PhD was not without its challenges. Balancing her responsibilities as a Senior Officer in Marketing at the UFS with the demands of academic research required meticulous time management and personal sacrifice. ‘’As time went on, I found my rhythm and developed strategies to become more efficient and effective,’’ Dr Parkies explained. She credits her successful completion of the PhD to the unwavering support of her supervisors and her determination.

As she prepares to celebrate this milestone, Dr Parkies looks ahead to future contributions to her field. ’’By delving deeper into my area of expertise, I aim to uncover new insights and share these findings with the academic community through scholarly articles,’’ she remarked, emphasising her commitment to ongoing research and knowledge dissemination.

Dr Reabetswe Parkies's achievement serves as an inspiration to aspiring scholars and underscores the importance of perseverance and dedication in pursuing academic excellence. Her journey exemplifies the ethos of the University of the Free State in fostering academic growth and scholarly inquiry.

News Archive

Photo manipulation in journalism: evil, crutch or lifebuoy?

2017-09-04

Albe Grobbelaar, veteran journalist and lecturer in the
Department of Communication Science at the UFS.
Photo: Rulanzen Martin

Since the 1800s the manipulation of photographs has been common practice, and who can forget the OJ Simpson Time magazine cover in 1994? Albe Grobbelaar, lecturer in the Department of Communication Science at the University of the Free State (UFS), asked in a special lecture on 18 August 2017 whether “Photo manipulation in Journalism” was an evil habit, a crutch or a lifebuoy.

“As a journalist I have always been interested in photography. And the principle of photo manipulation or tampering with photos, as we call it, is something that has interested me ever since,” Grobbelaar said. Photo manipulation is an area that has garnered many academic interest and is not a new trend but a practice that started in the 1830s when photos came into popular use. “It is not always done with ulterior motives, artists played with photographs to get unique effects.” Photo manipulation is not only to create fake news, but is sometimes used to convey novelty and create shock to news readers.

Different viewpoints for different circumstances
He talked about the spectrum of viewpoints on photo manipulation. Some conservative journalism schools say photos should never be retouched while other feel it is fine to tamper with pictures. “What I tried to convey in the lecture was that one should consider different circumstances differently,” Grobbelaar said. As a journalist he believes that news photos should never be manipulated.

He mentioned the example of the mugshot of OJ Simpson that the Los Angeles Police Department released to the media. “Newsweek and Time both used the photo on their front pages, but Time deliberately darkened the picture so that OJ, a black man, would appear more sinister,” Grobbelaar said. It is, however, common practice in the fashion industry to retouch images that are used in fashion magazines.

Use own judgment to validate photos
In the age of social media it has become easy to manipulate photos and which has been labelled fake news. “I would advise people to use their own judgment when validating the authenticity of photos,” Grobbelaar said. It is important to verify whether they are from a reliable news outlet.

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