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20 April 2024 | Story Anthony Mthembu | Photo Charl Devenish
Rea Parkies
Dr Reabetswe Parkies, Senior Officer in Marketing within the Faculty of Economic and Management Sciences at the University of the Free State (UFS), graduates with a PhD in Business Management at the April 2024 graduations.

The April 2024  graduations at the University of the Free State (UFS) mark a significant moment for graduates in the Faculty of Economic and Management Sciences (EMS),  including Dr Reabetswe Parkies, whose journey in attaining a PhD in Business Management has been one of dedication and perseverance.

Reflecting on the upcoming ceremony, Dr Parkies expressed mixed emotions, encapsulating the essence of her journey: ‘’As I prepare to walk across that stage, I'm filled with a mixture of emotions—excitement, pride, nostalgia, and perhaps a hint of apprehension about what lies ahead.’’ This moment represents the culmination of years of hard work and commitment to her academic pursuits.

Dr Parkies’s doctoral thesis, titled “Student self-employment in South Africa: A triple helix model, entrepreneurial competence and social support perspective,” delves into the complex dynamics of student entrepreneurship within the South African context. Her study aims to develop a comprehensive model for understanding self-employment, incorporating factors such as entrepreneurial competence, social support, and the role of the university, industry and government initiatives.

A culmination of years of hard work

The path to achieving her PhD was not without its challenges. Balancing her responsibilities as a Senior Officer in Marketing at the UFS with the demands of academic research required meticulous time management and personal sacrifice. ‘’As time went on, I found my rhythm and developed strategies to become more efficient and effective,’’ Dr Parkies explained. She credits her successful completion of the PhD to the unwavering support of her supervisors and her determination.

As she prepares to celebrate this milestone, Dr Parkies looks ahead to future contributions to her field. ’’By delving deeper into my area of expertise, I aim to uncover new insights and share these findings with the academic community through scholarly articles,’’ she remarked, emphasising her commitment to ongoing research and knowledge dissemination.

Dr Reabetswe Parkies's achievement serves as an inspiration to aspiring scholars and underscores the importance of perseverance and dedication in pursuing academic excellence. Her journey exemplifies the ethos of the University of the Free State in fostering academic growth and scholarly inquiry. 

News Archive

A PhD in full colour!
2014-10-28

In October 2014, Cindé Greyling presented a PhD paper at the second biennial conference of the Southern Africa Society for Disaster Reduction (SASDiR) in Windhoek, Namibia. Titled “A narrative communication approach towards drought resilience for foundation phase children”, she explored innovative ways to encourage drought resilience. “It was a fascinating journey that is nearing its end,” Greyling says about her disaster management studies at DiMTEC.

The study comprised adapting a communication model to address the specific preferences of foundation-phase children. This was used as a guide to code essential drought risk-reduction information into a comprehensible format for the chosen target audience. “Whereas I’m proficient in writing, drawing was altogether new – which you can clearly tell!” During the course of her research, Greyling roamed through drought data, curriculums, bestselling entertainment products, global children’s culture and an array of language and communication avenues. “What a pleasure it was to revisit familiar bodies of knowledge, and navigate unfamiliar territory!” Under guidance of study leader, Dr Lydie Terblanche, and co-study leader, Dr Andries Jordaan, Greyling believes that an important contribution to resilience is probable, as well as creating opportunities for further research.

“Not many people can say they created a picture book for their PhD... How lucky I am!” Greyling concludes.

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