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20 April 2024 | Story Anthony Mthembu | Photo Charl Devenish
Rea Parkies
Dr Reabetswe Parkies, Senior Officer in Marketing within the Faculty of Economic and Management Sciences at the University of the Free State (UFS), graduates with a PhD in Business Management at the April 2024 graduations.

The April 2024  graduations at the University of the Free State (UFS) mark a significant moment for graduates in the Faculty of Economic and Management Sciences (EMS),  including Dr Reabetswe Parkies, whose journey in attaining a PhD in Business Management has been one of dedication and perseverance.

Reflecting on the upcoming ceremony, Dr Parkies expressed mixed emotions, encapsulating the essence of her journey: ‘’As I prepare to walk across that stage, I'm filled with a mixture of emotions—excitement, pride, nostalgia, and perhaps a hint of apprehension about what lies ahead.’’ This moment represents the culmination of years of hard work and commitment to her academic pursuits.

Dr Parkies’s doctoral thesis, titled “Student self-employment in South Africa: A triple helix model, entrepreneurial competence and social support perspective,” delves into the complex dynamics of student entrepreneurship within the South African context. Her study aims to develop a comprehensive model for understanding self-employment, incorporating factors such as entrepreneurial competence, social support, and the role of the university, industry and government initiatives.

A culmination of years of hard work

The path to achieving her PhD was not without its challenges. Balancing her responsibilities as a Senior Officer in Marketing at the UFS with the demands of academic research required meticulous time management and personal sacrifice. ‘’As time went on, I found my rhythm and developed strategies to become more efficient and effective,’’ Dr Parkies explained. She credits her successful completion of the PhD to the unwavering support of her supervisors and her determination.

As she prepares to celebrate this milestone, Dr Parkies looks ahead to future contributions to her field. ’’By delving deeper into my area of expertise, I aim to uncover new insights and share these findings with the academic community through scholarly articles,’’ she remarked, emphasising her commitment to ongoing research and knowledge dissemination.

Dr Reabetswe Parkies's achievement serves as an inspiration to aspiring scholars and underscores the importance of perseverance and dedication in pursuing academic excellence. Her journey exemplifies the ethos of the University of the Free State in fostering academic growth and scholarly inquiry. 

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Mercedes Benz invests in Tamie Mbombo’s company
2016-03-24

Description: Tamie Mbombo Tags: Tamie Mbombo

Tamie Mbombo means business: The Founder and CEO of Sollo Inc, the integrated marketing company endorsed recently by Mercedes Benz South Africa.
Photo:  Hannes Pieterse

A new Mercedes Benz 116 CDI Vito Tourer Pro, a financial injection of R85 000, and 12 months of media coverage by Mercedes Benz is what many Small to Medium Enterprises dream of. For Sollo Inc, that dream became a reality recently after the company won the Boost Your Business 2015 national competition.

In 2012, when Tamie Mbombo was an Investment and Management Banking student at the University of the Free State (UFS), he founded an integrated marketing company, and named it Sollo Inc. The company was launched at the IdeaStart Accelerator, a business incubator for UFS student entrepreneurs.

Four years later, on Friday 18 March 2016, Sollo Inc reached new heights when one of the world’s leading automobile manufacturers presented the Founder and CEO of Solo Inc with a Vito sponsorship at the Bloemfontein Campus.

In addition to serving corporates and the public sector, as part of its social enterprise aspect, Sollo Inc offers certain services free of charge to small businesses. “We capacitate start-ups with organisational skills and financial management as well as marketing education,” explained Mbombo.

Sollo Inc was selected as a winner based on the authentic story behind how Mbombo conducts business. “Mercedes Benz has invested quite a huge sum of money in print and digital media placements as platforms to give exposure to the story behind Sollo Inc,” said Adeesha Ramprith, Client Service Manager at Aqua Online,  Mercedes Benz’s digital marketing agency.

The IdeaStart Accelerator office has commended Mbombo as an example of how young entrepreneurs should keep their ears to the ground, and grab opportunities that might propel their businesses forward. “This is a great milestone for his business, mainly because of the challenges he has faced when it comes to mobility,” said Ayanda Makhanya, Student Entrepreneurship officer at IdeaStart Accelerator.

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