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29 April 2024 | Story Marina Orsini-Jones and Thembani Nosipho Hoho | Photo Supplied
COIL 2024
The Female Voices in the Third Space project team alongside attendees from various institutions.

On 18 March 2024, the inaugural international conference for the British Academy/Leverhulme-funded project, Female Voices in the Third Space: Researching Equality, Diversity, and Inclusion in South-North Collaborative Online International Learning (COIL), convened at the Coventry Conference Centre, held in hybrid mode. This gathering drew 70 participants worldwide, representing diverse regions including Brazil, South Africa, China, Vietnam, and several European countries. Experts spanning various disciplines, including students, academics, COIL consultants, and educational developers, converged in person and online. Additionally, many delegates congregated in Coventry to engage in workshops held from 19 to 20 March for the successful Erasmus+ funded COIL project, iKUDU.

The conference commenced with a warm welcome to Coventry and Coventry University by organiser, Prof Marina Orsini-Jones of the Research Centre for Global Learning (GLEA). Subsequently, the project team – comprising Prof Finardi from the Federal University of Espiríto Santo in Brazil, Prof Lynette Jacobs from the University of the Free State in South Africa, and Profs Wimpenny and Orsini-Jones from Coventry University – provided an update on the progress of the Female Voices in the Third Space project. This initiative explores the evolving landscape of Collaborative Online International Learning (COIL) in higher education (HE), focusing on female perspectives. COIL, defined as a collaborative online teaching and learning approach fostering intercultural dialogue with international partners, was discussed in light of a model previously co-designed by the applicants (Wimpenny, Finardi, Orsini-Jones and Jacobs, 2022), juxtaposed with insights garnered from interviews with female stakeholders across four continents. The research seeks to deepen understanding regarding digital inclusion and equality in HE, portraying COIL as a third space facilitating substantive equality and embedding global citizenship attributes within HE curricula. Emphasising a decolonial lens, the study aims to decentre the conceptualisation of ‘Internationalisation of the Curriculum (IoC)’, thus promoting alternative epistemologies rooted in knowledge generated by women.

Following the project team's presentation, former Coventry University students reflected on their COIL experiences, particularly highlighting the platform's role in fostering an equitable, diverse, and inclusive learning environment for women. Preeti Suri, Patience Mkpayah, Sofia di Sarno García, and Guray Koseaglu – all hailing from diverse linguistic and cultural backgrounds – provided poignant insights into the transformative impact of COIL on their academic and professional trajectories. Preeti Suri, for instance, underscored how COIL empowered her by amplifying her voice across geographical and cultural divides, enriching her academic journey, and nurturing digital literacy, communication skills, and teamwork. Meanwhile, Patience Mkpayah shared her journey of reclaiming linguistic diversity within English language teaching, advocating for a decolonised perspective. These narratives collectively validated COIL's potential as an inclusive and empowering educational platform for female students and staff in HE.

After lunch, female academics shared their experiences of integrating COIL into their pedagogical practice. Dr Valeria Baloyi highlighted the interdisciplinary potential of COIL projects, advocating for their alignment with the United Nations Sustainable Development Goals (SDGs) and emphasising the significance of staff training and institutional support. Nomfundo Khoza echoed these sentiments, affirming the enriching educational experiences afforded by COIL-VE collaborations. Ané Church showcased the integration of gamification into COIL projects, demonstrating its efficacy in fostering active learning and knowledge co-construction. Dr Asuman Aşık and Prof Andrea Wehrli further elucidated the benefits of COIL in enhancing intercultural sensitivity and professional development among female participants.

Subsequently, an interactive knowledge-sharing workshop facilitated by COIL experts Eva Haug and Prof Ntsoaki Malebo, encouraged participants to reflect on their COIL experiences, discuss best practices, and explore recommendations for South-North COIL-VE collaborations. This session sparked a spirited debate, underscoring COIL's potential to develop transversal skills while identifying challenges such as technological constraints and workload issues. Recommendations for effective COIL implementation included extensive planning, institutional recognition, and robust technical infrastructure.

The conference concluded with remarks from Dr Andrew Turner, Deputy Vice-Chancellor of Curriculum, who expressed his support for COIL integration into the curriculum, citing its role in fostering intercultural competence and community building among students. The event received overwhelmingly positive feedback, with attendees lauding the informative sessions, inclusive atmosphere, and engaging discussions. Moving forward, insights gleaned from the conference are expected to contribute to the continuing research on the Female Voices in the Third Space project, as well as to facilitate further collaboration and knowledge exchange within the COIL community.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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