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18 April 2024 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Nkosingiphile Zondi
Nkosingiphile Zondi graduated with a BAgric Mixed Farming degree. In March, he also released his first music album, Ngingohlakaniphile.

If you have ever browsed music on YouTube, Spotify, or Apple Music and came across the 15-track album, Ngingohlakaniphile, you would never have guessed that the young man on the cover – dressed in light colours of grey and white – has another passion: farming.

Nkosingiphile Zondi, hailing from a small rural area called Tugela Ferry in KwaZulu-Natal, graduated with a Bachelor of Agriculture, majoring in Mixed Farming Management, at the April graduation ceremonies of the University of the Free State (UFS).

According to Zondi, his love for nature, animals, and their well-being motivated him to pursue a degree in mixed farming.

Two milestone events in one month

Zondi, who describes himself as open to new ideas, hardworking, and someone who values respect (something his parents taught him), says he is excited and grateful for achieving two milestones: obtaining his degree and releasing his first album, both within a month's time (his album was released on 22 March 2024). “I have never been so happy in my life,” he remarks.

Regarding balancing farming and music in the future, he says it won't be a problem because he managed to do both in the past few years. Dr Phumudzo Tharaga, Lecturer in Agrometeorology in the Department of Soil, Crop, and Climate Sciences, says that Zondi managed to graduate in record time while pursuing his music career. “This is a unique talent,” he comments.

He believes that his music will help people see life from a different perspective. “Life is not only about struggles. There's also happiness after struggling. I hope that my music can heal people, ease the pain at times, and bring them happiness,” he says.

People to relate to the messages in his songs

On the other hand, he hopes that his music can generate income, which he believes will be helpful if he wants to own a farm. He looks forward to his music bringing him a better life.

Zondi describes his music as maskanda (traditional), representing the Zulu culture. “Those interested in the culture can gain something through this music. When I compose or write a song, I ensure that people can relate to the message being delivered,” he says, adding that his songs reflect people’s lives, often his own, as well as everyday occurrences.

He features as the lead guitarist and also handles vocals and composition. Zondi is accompanied by other musicians on bass guitar, keyboard, and concertina. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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