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Shimlas set to go head-to-head with Ikeys in the Varsity Cup final

19 April 2024 | Story Anthony Mthembu | Photo Francois van Vuuren

Varsity Cup Shimlas — The FNB UFS Shimlas are confident to emerge victorious as they prepare to go against the FNB UCT Ikeys in FNB Varsity Cup final.

The FNB UFS Shimlas are confident of securing a win in the 2024 FNB Varsity Cup final as they prepare to take on the FNB UCT Ikeys at the University of the Free State (UFS) Shimla Park in Bloemfontein on 22 April 2024 at 19:00.

This marks the first time since 2015 that the final is being hosted at Shimla Park. As such, the Shimlas hope to use this home ground advantage to emerge victorious.

Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, says he commends each player for their dedication, resilience, and sportsmanship throughout the season. “I will be cheering on the team – their efforts and commitment have already made us proud, and we look forward to supporting them on home ground. We are also immensely grateful to the coaching team for their support to the Shimlas. Good luck to the team, and know that every fellow Kovsie is behind you,” says Prof Petersen.

The Shimlas advanced to the final after a 38-24 win over the FNB Maties in the semi-finals held at the Danie Craven Stadium in Stellenbosch on 15 April 2024. According to André Tredoux, Head Coach of the FNB UFS Shimlas, this is a tremendous win for the team, as the FNB Maties have only lost ten times in the history of the FNB Varsity Cup when playing at home. In addition, he credits Assistant Coaches Melusi Mthethwa and Tiaan Liebenberg’s hard work for the success of the team up to this point.

The mindset of the UFS Shimlas heading into the final

According to Tredoux, the team assumes a new approach and mindset in preparation for each game. In the semi-finals, the team adopted the motto ‘breathe to succeed’, which helped align the focus and attitude of the team in the game. However, as the final approaches, he indicates that, “The big thing going into a final is to stick to our processes with our intensity, and then also for the medical team and the strength and conditioning team to get the team healthy”.

In addition, Tredoux encourages the UFS community to show up in their numbers to support the FNB UFS Shimlas. “The technical team will have a good plan and the players are ready to play with everything for the Cup. We have the firepower to do it with the support of the Kovsie students,” Tredoux expressed. He also highlights that those in attendance can expect a great atmosphere and some ‘awesome rugby’. This is because the FNB UFS Young Guns will also battle the FNB NWU Young Guns at Shimla Park on 22 April 2024 from 15:30.

Those interested in seeing any of this action can still purchase their tickets on the Varsity Cup website here.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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