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Shimlas set to go head-to-head with Ikeys in the Varsity Cup final

19 April 2024 | Story Anthony Mthembu | Photo Francois van Vuuren

Varsity Cup Shimlas — The FNB UFS Shimlas are confident to emerge victorious as they prepare to go against the FNB UCT Ikeys in FNB Varsity Cup final.

The FNB UFS Shimlas are confident of securing a win in the 2024 FNB Varsity Cup final as they prepare to take on the FNB UCT Ikeys at the University of the Free State (UFS) Shimla Park in Bloemfontein on 22 April 2024 at 19:00.

This marks the first time since 2015 that the final is being hosted at Shimla Park. As such, the Shimlas hope to use this home ground advantage to emerge victorious.

Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, says he commends each player for their dedication, resilience, and sportsmanship throughout the season. “I will be cheering on the team – their efforts and commitment have already made us proud, and we look forward to supporting them on home ground. We are also immensely grateful to the coaching team for their support to the Shimlas. Good luck to the team, and know that every fellow Kovsie is behind you,” says Prof Petersen.

The Shimlas advanced to the final after a 38-24 win over the FNB Maties in the semi-finals held at the Danie Craven Stadium in Stellenbosch on 15 April 2024. According to André Tredoux, Head Coach of the FNB UFS Shimlas, this is a tremendous win for the team, as the FNB Maties have only lost ten times in the history of the FNB Varsity Cup when playing at home. In addition, he credits Assistant Coaches Melusi Mthethwa and Tiaan Liebenberg’s hard work for the success of the team up to this point.

The mindset of the UFS Shimlas heading into the final

According to Tredoux, the team assumes a new approach and mindset in preparation for each game. In the semi-finals, the team adopted the motto ‘breathe to succeed’, which helped align the focus and attitude of the team in the game. However, as the final approaches, he indicates that, “The big thing going into a final is to stick to our processes with our intensity, and then also for the medical team and the strength and conditioning team to get the team healthy”.

In addition, Tredoux encourages the UFS community to show up in their numbers to support the FNB UFS Shimlas. “The technical team will have a good plan and the players are ready to play with everything for the Cup. We have the firepower to do it with the support of the Kovsie students,” Tredoux expressed. He also highlights that those in attendance can expect a great atmosphere and some ‘awesome rugby’. This is because the FNB UFS Young Guns will also battle the FNB NWU Young Guns at Shimla Park on 22 April 2024 from 15:30.

Those interested in seeing any of this action can still purchase their tickets on the Varsity Cup website here.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work

2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.

PRISM Award for the UFS KovsieGear shop

Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.

The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.

The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.

African Excellence Award for B Safe Take Action Campaign

The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.

It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.

The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.

Quality work

“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.

In the past two years, the department also received other awards for their work. This include:
-   UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-   B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-   UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-   B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-   The NSFAS awareness campaign received a Merit Award from MACE.

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