Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
25 April 2024 | Story ANTHONY MTHEMBU | Photo Stephen Collet
His Excellency Dr Reuben E Brigety II
His Excellency Dr Reuben E Brigety II presenting his guest lecture at the Centenary Complex.

The University of the Free State (UFS) recently had the honour of hosting a thought-provoking guest lecture delivered by His Excellency Dr Reuben E Brigety II, the United States Ambassador to South Africa. Held on 23 April 2024 at the Centenary Complex, on the UFS Bloemfontein campus, the lecture delved into the vital role of higher education in fostering and safeguarding democracies.

Describing the occasion as a pivotal moment for the institution, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, articulated, "Having the United States Ambassador to South Africa visit our institution and deliver this guest lecture presents an invaluable opportunity. It allows us to gain unique insights into the parallel dynamics and challenges facing our sister democracies, particularly as both our countries approach significant electoral periods.”

Dr Brigety, in his address, underscored the significance of higher education in the context of Freedom Day, celebrated in South Africa on 27 April 2024. He emphasised the role universities play in advancing democratic values, drawing upon the UFS motto, “In truth is the light of wisdom” to elucidate this connection. Highlighting the inspirational figure of the late Charlotte Maxeke, a prominent social and political activist, Dr Brigety noted her pivotal role in both South African and American contexts.

Maxeke, a graduate of Wilberforce University, and her husband Marshall Maxeke, founded the Wilberforce Community College upon returning to South Africa. Dr Brigety underscored the significance of Maxeke’s commitment to civil liberties and education, along with her enduring ties to the Wilberforce University network, in shaping subsequent generations of activists and leaders.

Moreover, Dr Brigety stressed the importance of collaborative efforts between South African and American universities amidst today’s complex global challenges. He advocated for initiatives such as collaborative research projects, joint academic programmes, and student exchanges, citing their role not only in knowledge creation but also in fostering mutual understanding and strengthening bilateral relations.

In concluding his address, Dr Brigety urged the audience to emulate the examples set by individuals like Charlotte Maxeke and Prof Jonathan Jansen, the former Rector and Vice-Chancellor of UFS. He encouraged them to champion the cultivation of the next generation of leaders, thinkers, and change-makers. 

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept