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05 April 2024 | Story DR NITHA RAMNATH

The Vice-Chancellor and Principal of the University of the Free State, Prof Francis Petersen, has the pleasure of inviting you to a guest lecture presented by H.E. Dr Reuben E Brigety, the United States Ambassador to South Africa.

Date: Tuesday 23 April 2024
Time: 15:00-16:00
Venue: Centenary Complex, Bloemfontein Campus

RSVP here by no later than 19 April 2024.


About the speaker

Reuben E Brigety II was confirmed as the 29th United States Ambassador to the Republic of South Africa on 21 July 2022.

Previously, he served as the 17th Vice-Chancellor of the University of the South and Mayor of Sewanee from June 2020 until December 2021, and as the Dean of the Elliott School of International Affairs of the George Washington University from 2015 to 2020. Ambassador Brigety’s most recent diplomatic assignment was serving as the US Representative to the African Union and US Permanent Representative to the UN Economic Commission for Africa from September 2013 to September 2015. Previously, Ambassador Brigety served as the Deputy Assistant Secretary of State in the Bureau of African Affairs and as Deputy Assistant Secretary of State in the Bureau of Population, Refugees, and Migration.

A native of Jacksonville, Florida, Ambassador Brigety also held appointments as Assistant Professor of Government and Politics at George Mason University and at the School of International Service at the American University between August 2003 and April 2009. In addition, Ambassador Brigety was a researcher with the Arms Division of Human Rights Watch (HRW) from August 2001 to May 2003, where he conducted research missions in Afghanistan and Iraq. Before joining HRW, Ambassador Brigety was an active-duty US naval officer and held several staff positions in the Pentagon and in fleet support units.

Ambassador Brigety is a 1995 Distinguished Midshipman Graduate of the US Naval Academy, where he earned a BSc in Political Science (with merit), served as the Brigade Commander, and received the Thomas G Pownall Scholarship. He also holds an MPhil and a PhD in International Relations from the University of Cambridge, England, as well as a Doctor of Humane Letters (honoris causa) from Old Dominion University. Ambassador Brigety is a life member of the Council on Foreign Relations, a recipient of the council’s International Affairs Fellowship, and a fellow of the American Academy of Diplomacy.He is married to Dr Leelie Selassie, and together they have two sons.

News Archive

UFS SIFE is the best in SA!
2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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