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05 April 2024 | Story DR NITHA RAMNATH

The Vice-Chancellor and Principal of the University of the Free State, Prof Francis Petersen, has the pleasure of inviting you to a guest lecture presented by H.E. Dr Reuben E Brigety, the United States Ambassador to South Africa.

Date: Tuesday 23 April 2024
Time: 15:00-16:00
Venue: Centenary Complex, Bloemfontein Campus

RSVP here by no later than 19 April 2024.


About the speaker

Reuben E Brigety II was confirmed as the 29th United States Ambassador to the Republic of South Africa on 21 July 2022.

Previously, he served as the 17th Vice-Chancellor of the University of the South and Mayor of Sewanee from June 2020 until December 2021, and as the Dean of the Elliott School of International Affairs of the George Washington University from 2015 to 2020. Ambassador Brigety’s most recent diplomatic assignment was serving as the US Representative to the African Union and US Permanent Representative to the UN Economic Commission for Africa from September 2013 to September 2015. Previously, Ambassador Brigety served as the Deputy Assistant Secretary of State in the Bureau of African Affairs and as Deputy Assistant Secretary of State in the Bureau of Population, Refugees, and Migration.

A native of Jacksonville, Florida, Ambassador Brigety also held appointments as Assistant Professor of Government and Politics at George Mason University and at the School of International Service at the American University between August 2003 and April 2009. In addition, Ambassador Brigety was a researcher with the Arms Division of Human Rights Watch (HRW) from August 2001 to May 2003, where he conducted research missions in Afghanistan and Iraq. Before joining HRW, Ambassador Brigety was an active-duty US naval officer and held several staff positions in the Pentagon and in fleet support units.

Ambassador Brigety is a 1995 Distinguished Midshipman Graduate of the US Naval Academy, where he earned a BSc in Political Science (with merit), served as the Brigade Commander, and received the Thomas G Pownall Scholarship. He also holds an MPhil and a PhD in International Relations from the University of Cambridge, England, as well as a Doctor of Humane Letters (honoris causa) from Old Dominion University. Ambassador Brigety is a life member of the Council on Foreign Relations, a recipient of the council’s International Affairs Fellowship, and a fellow of the American Academy of Diplomacy.He is married to Dr Leelie Selassie, and together they have two sons.

News Archive

Internationally-renowned futurist proposes innovation in corporate management
2016-05-10

Description: Pieter Geldenhuys  Tags: Pieter Geldenhuys

Pieter Geldenhuys, guest speaker at the seminar, who mapped the future of corporate management  (left) with Dr Vic Coetzee, Senior Director: Information and Communication Technology Services at the UFS (right).
Photo: Hatsu Mphatsoe

Humans need to adapt their thinking to the world’s changes. This is Pieter Geldenhuys’s conviction.

The Information and Communication Technology Services (ICT) at the University of the Free State hosted a seminar on 22 April 2016 at the Bloemfontein Campus. Geldenhuys, the Director of the Institute for Technology Strategy and Innovation at North-West University and internationally-renowned futurist, presented his views on technology, innovation, and corporate management on this occasion.

Geldenhuys, a well- known speaker, academic, and futurist, is in the business of identifying opportunities in the changing technological and social landscape with the aim of assisting companies to prepare for the future, while being an active agent in defining it. Lately, he has been exploring the concept of a new kind of management science, which he believes is a prerequisite for institutions such as ours.

This management science incorporates physics in improving corporate management. “We have an unbelievable grasp of the world of physics,” he said, suggesting that we use our knowledge of nature to capitalise on individual and collective strengths within institutions.

He said that minor changes can change one’s future or that of an organisation completely. He even went as far as to state that the culture of an organisation is the one that determines how well you do. Relating to the adaption of organisations in a constantly changing and dynamic environment, Geldenhuys advised that, “when faced with disruption, don’t retaliate; accept.” 

By making use of different tools, such as technology aw well as social and business trends, Geldenhuys is adamant that corporations and institutions will adapt easily to the world’s complex systems.

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