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16 April 2024 | Story Precious Shamase | Photo Stephen Collett
Archbishop Makgoba
From left: Prof Francis Petersen (University of the Free State’s (UFS) Vice-Chancellor and Principal), David Noko (Chairperson of the UFS Council), Archbishop Thabo Makgoba (honorary doctorate recipient), and Prof Bonang Mohale (UFS Chancellor).

Archbishop Thabo Makgoba stood before a crowd of eager faces, memories of his turbulent past intertwining with the present moment. In his speech during the University of the Free State (UFS) Qwaqwa Campus graduation ceremony on 12 April 2024, he recounted a pivotal moment from his youth, marked by the echoes of apartheid's oppression. "I am so pleased to be here," he began, "not least because the last time I was in this beautiful part of the country, I departed under less auspicious circumstances."

Reflecting on his teenage years amid the turbulence of the 16 June 1976 uprising, Archbishop Makgoba shared his journey of resilience and transformation. Forced from his home in the Alexandra township to Soweto, he found himself entangled in the struggle against apartheid. Yet, amid the chaos, his parents sought refuge for him in a rural haven – Makabelane in Phuthaditjhaba.

Gratitude and reflection

Returning to the university decades later to receive an honorary degree from the Faculty of Theology and Religion, Archbishop Makgoba expressed profound gratitude. "It is with enormous gratitude and thanksgiving that I return to this campus to receive this honour," he expressed, reflecting on the transformative power of education and the support of communities.

Receiving the Doctor of Theology (Honoris Causa), Archbishop Makgoba dedicated the honour to the unsung heroes of society. "I receive this honorary degree on behalf of all the lay people ... the pillars who sustain us," he remarked, acknowledging their enduring contributions amid historical injustices and contemporary challenges.

Championing equality and social justice

In his address, Archbishop Makgoba stressed the relevance of theology in addressing contemporary societal issues. Drawing upon the doctrine of the incarnation, he emphasised the divine solidarity with humanity, urging a renewed commitment to social justice and equality.

Advocating for a ‘new struggle’ for a just and equitable society, Archbishop Makgoba called upon graduates to embrace a legacy of service and activism. "Let's dedicate ourselves to serving our society in a way that will enable those who are the least among us to live lives as full and as rich as those we aspire to live ourselves," he urged, invoking a vision of collective empowerment and societal transformation.

Legacy of leadership

The newly honoured Dr Makgoba's journey from the streets of apartheid-era South Africa to the helm of the Anglican Church stands as a testament to the power of resilience, education, and service. As he continues to champion social justice and equality, his legacy resonates with hope and inspiration for generations to come.

Dr Makgoba's call for societal transformation aligned with the UFS’ Vision 130. This strategic intent aims to reposition the university as a beacon of academic excellence, innovation, and inclusivity. His honorary degree ceremony echoes the institution's commitment to nurturing leaders who embody the values of accountability, social justice, and care, contributing to a future where education becomes a catalyst for positive change.

Congratulatory Message

The Chancellor of the UFS, Prof Bonang Mohale, conveyed his heartfelt congratulations to Dr Makgoba on his honorary title, commending him as an unwavering champion in the continuous struggle for justice. Prof Mohale expressed gratitude for Dr Makgoba's tireless efforts, which paved the way for future generations to assert themselves and challenge authority. “Your accomplishment serves as a testament to your passion and unwavering commitment. Congratulations,“ said Prof Mohale. In conclusion, Prof Mohale warmly thanked Dr Makgoba for his selfless dedication and significant contributions.

 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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