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UFS hosts festival promoting sustainability and entrepreneurship

10 April 2024 | Story Okuhle April | Photo SUPPLIED

Sustainability and entrepreneurship workshop 2024 — The UFS Community Engagement Festival showcased sustainability, entrepreneurship, and social justice initiatives as part of efforts to empower students.

The Engaged Scholarship Office at the University of the Free State (UFS) recently hosted the Community Engagement Festival, a week-long event focused on sustainability, entrepreneurship, and social justice for students. The festival, which forms part of the office’s broader Community Engagement project, showcased various activities and initiatives aimed at educating participants about these critical topics.

A standout feature of the festival, which was hosted on the UFS’s Bloemfontein Campus, was its emphasis on sustainability. Activities included crafting beads from recycled magazines into bracelets and making soap from eco-friendly material. Beyond promoting sustainability and entrepreneurship, the festival also aimed to foster social cohesion by helping first-year students navigate university life.

Gernus Terblanche, an assistant researcher who heads the Engaged Scholarship Office, emphasised the importance of such initiatives. “The Community Engagement project’s focal points are environmental affairs, social justice – where we make use of the hashtag #KovsiesCare – and health and wellness, where the project aims to raise awareness about menstrual health and find ways to assist with sustainable menstrual health,” he said.

The Community Engagement project has grown significantly over the past year, expanding from six members to a community of 200 individuals. Successful projects include a worm farming initiative for income generation, which teaches students how to cultivate and sell worms for composting.

With support from entities such as the KovsieACT office, CTM, the Bloem Shelter and the Bloemfontein National Hospital, the project has gained widespread recognition for its impactful work.

Additionally, the project’s efforts align with the graduate attributes of UFS’s Vision 130, which emphasises skills like communication, critical thinking, and professionalism. Terblanche highlighted the importance of these attributes in shaping well-rounded graduates.

Looking forward, the Community Engagement project plans to sustain its work, with upcoming initiatives like a sewing competition to further engage and empower students within the university community.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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