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UFS hosts festival promoting sustainability and entrepreneurship

10 April 2024 | Story Okuhle April | Photo SUPPLIED

Sustainability and entrepreneurship workshop 2024 — The UFS Community Engagement Festival showcased sustainability, entrepreneurship, and social justice initiatives as part of efforts to empower students.

The Engaged Scholarship Office at the University of the Free State (UFS) recently hosted the Community Engagement Festival, a week-long event focused on sustainability, entrepreneurship, and social justice for students. The festival, which forms part of the office’s broader Community Engagement project, showcased various activities and initiatives aimed at educating participants about these critical topics.

A standout feature of the festival, which was hosted on the UFS’s Bloemfontein Campus, was its emphasis on sustainability. Activities included crafting beads from recycled magazines into bracelets and making soap from eco-friendly material. Beyond promoting sustainability and entrepreneurship, the festival also aimed to foster social cohesion by helping first-year students navigate university life.

Gernus Terblanche, an assistant researcher who heads the Engaged Scholarship Office, emphasised the importance of such initiatives. “The Community Engagement project’s focal points are environmental affairs, social justice – where we make use of the hashtag #KovsiesCare – and health and wellness, where the project aims to raise awareness about menstrual health and find ways to assist with sustainable menstrual health,” he said.

The Community Engagement project has grown significantly over the past year, expanding from six members to a community of 200 individuals. Successful projects include a worm farming initiative for income generation, which teaches students how to cultivate and sell worms for composting.

With support from entities such as the KovsieACT office, CTM, the Bloem Shelter and the Bloemfontein National Hospital, the project has gained widespread recognition for its impactful work.

Additionally, the project’s efforts align with the graduate attributes of UFS’s Vision 130, which emphasises skills like communication, critical thinking, and professionalism. Terblanche highlighted the importance of these attributes in shaping well-rounded graduates.

Looking forward, the Community Engagement project plans to sustain its work, with upcoming initiatives like a sewing competition to further engage and empower students within the university community.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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