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10 April 2024 | Story Okuhle April | Photo SUPPLIED
Sustainability and entrepreneurship workshop 2024
The UFS Community Engagement Festival showcased sustainability, entrepreneurship, and social justice initiatives as part of efforts to empower students.

The Engaged Scholarship Office at the University of the Free State (UFS) recently hosted the Community Engagement Festival, a week-long event focused on sustainability, entrepreneurship, and social justice for students. The festival, which forms part of the office’s broader Community Engagement project, showcased various activities and initiatives aimed at educating participants about these critical topics.

A standout feature of the festival, which was hosted on the UFS’s Bloemfontein Campus, was its emphasis on sustainability. Activities included crafting beads from recycled magazines into bracelets and making soap from eco-friendly material. Beyond promoting sustainability and entrepreneurship, the festival also aimed to foster social cohesion by helping first-year students navigate university life.

Gernus Terblanche, an assistant researcher who heads the Engaged Scholarship Office, emphasised the importance of such initiatives. “The Community Engagement project’s focal points are environmental affairs, social justice – where we make use of the hashtag #KovsiesCare – and health and wellness, where the project aims to raise awareness about menstrual health and find ways to assist with sustainable menstrual health,” he said.

The Community Engagement project has grown significantly over the past year, expanding from six members to a community of 200 individuals. Successful projects include a worm farming initiative for income generation, which teaches students how to cultivate and sell worms for composting.

With support from entities such as the KovsieACT office, CTM, the Bloem Shelter and the Bloemfontein National Hospital, the project has gained widespread recognition for its impactful work.

Additionally, the project’s efforts align with the graduate attributes of UFS’s Vision 130, which emphasises skills like communication, critical thinking, and professionalism. Terblanche highlighted the importance of these attributes in shaping well-rounded graduates.

Looking forward, the Community Engagement project plans to sustain its work, with upcoming initiatives like a sewing competition to further engage and empower students within the university community.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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