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17 April 2024 | Story André Damons | Photo Kaleidoscope
Women Advancement Programme launch 2024
Distinguished guests and esteemed speakers gathered for the launch of the Women’s Academic Advancement Programme on 5 April 2024 on the Bloemfontein Campus.

A new initiative by the University of the Free State (UFS) is set to ensure that women academics at the university have equal opportunities for advancement. It will focus, amongst other things, on challenging long standing systemic biases – both explicit and implicit – that have historically disadvantaged women in higher education.

The Women’s Academic Advancement Programme was launched on Friday (5 April) during an event which was attended by Prof Francis Petersen, Vice-Chancellor and principal of the UFS; Prof Vasu Reddy, Deputy Vice-Chancellor of Research and Internationalisation; Prof Anthea Rhoda, Deputy Vice-Chancellor: Academic; and Dr Molapo Qhobela, Deputy Vice-Chancellor: Institutional Change, Strategic Partnerships and Societal Impact. Prof Relebohile Moletsane, professor and Pro-Vice-Chancellor (Social Cohesion) at the University of KwaZulu-Natal who holds the JL Dube Chair Rural Education in the university’s School of Education was the guest speaker.

Celebrating women’s contribution

In welcoming the guests, Prof Petersen said the launch of this commendable programme marks a celebration of the contribution of women colleagues to the scholarly excellence at the university and that the programme will impact on the career progression of women academics and raise the profile of women, especially women academics at the UFS.

“An advantage of the programme is that it requires us as an institution to reflect on the socio-economic, the structural, and the workplace obstacles women so often encounter. This programme is a significant indicator of our institutional commitment to support women academics who often navigate a combination of challenging demands and commitments in their professional and personal lives.

“In addressing the challenges to women academic advancement, we will contribute to the creation of a more conducive work environment and institutional culture for all of us. Indeed, it is about the rising tide lifts all boats – that is the idea of this programme. By providing mentorship, networking opportunities and professional development, this programme aims to empower women academics to thrive in their academic careers,

leading to a more inclusive, innovative academic environment for everyone,” said Prof Petersen.

According to him, by increasing the representation of women in academia at all levels of management, and in the academic hierarchy, the diversity of perspectives, ideas and approaches in research, teaching and leadership will be enhanced. It also increases the pool of female academics both in the university and Higher Education sector.

The diversity, Prof Petersen continued, will foster innovation and creativity, and will result in more robust scholarship and academic outcomes. Importantly, women who succeed in academia, serve as role models and mentors for future generations of scholars, as well as inspiring and supporting other women in pursuing academic careers. This mentorship is essential for overcoming barriers and for navigating the challenges that women might face in the academic context.

According to Prof Petersen, women advancement programmes such as these will help address this imbalance and will aid in retaining talented women researchers and lecturers in academic careers. He said prioritising women advancement in academia is not only a matter of social justice and equality, two of the guiding principles of the UFS Vision 130, but it is also essential for driving progress, innovation, and excellence in higher education and beyond.

Prof Petersen also pledged the collective support of the executive management of the rectorate for the programme and to increase the research productivity, impact, and influence of women academics participating in this programme.

“Let us remember that collective directed efforts do matter. By championing diversity, equity and inclusivity, we not only empower women to thrive in academia, but we will also enrich our institution. Together let’s continue to break barriers, shatter stereotypes and pave the way for the future where every academic regardless of their gender has the opportunity to achieve their full potential.”

The Vice-Chancellor implored all deans, senior members of staff, and heads of department to encourage their emerging and promising colleagues to apply to be part of a truly important initiative and to become part of this first cohort. The call for participation was already opened in March.

High attrition rate of black women in higher education

Prof Moletsane talked about coloniality and the legacy of the British empire and what it left us with. “Not only in terms of racial inequality but with gender inequality as well. As well as other inequalities. This legacy endures even today, post-1994”

She encouraged everybody to look at the enduring legacy of apartheid in the higher education system everywhere in the country and world by asking what historical and cultural events brought us here. It is true, she said, that the number of women has increased, and in particular the number of black women in academia, but she highlighted the high attrition rate of black women in higher education. She wondered if academic leaders, vice-chancellors and deans are turning a blind eye to the fact that black women are leaving academia after staying for short periods of time. “Why is that we are not asking the right questions?” she said.

Prof Moletsane also talked about various interventions to assist early-career scholars at institutions that are not always coherent and well-coordinated. She emphasised the importance of sustainable support for programmes to ensure a lasting impact on the capacity of early-career scholars.

She discussed a case study of a sustainable, impactful intervention for female academics at UKZN, called The Neoliberalism, Gender and Curriculum Transformation in Higher Education: Feminist Decoloniality as Care (FemDAC). The programme involved collaboration between colleagues from UKZN (PI); DUT; Stellenbosch. University of Illinois, Urbana-Champaign (PI) and University of New Mexico which was funded by the Andrew Mellon Foundation over a period of six years.

Prof Moletsane’s lecture was followed by a presentation by Prof Liezel Lues, the Project Manager of the Women’s Academic Advancement Programme. She said the purpose of the programme is to address the significant underrepresentation of female colleagues amongst the UFS professoriate and rated researchers through deliberate, personalised academic mentoring interventions to increase the pipeline of female scholars who are research productive and have impact as leading scholars to contribute to a UFS research culture of excellence and impact. The target group of the Women’s Academic Advancement Programme is women in the mid-career stage of their careers who want to improve their scholarly impact and professional excellence.

Milestone and turning point

Prof Reddy, closed the event by emphasising that the initiative is a milestone and a turning point which will help the university to drive not just Vision 130, but also a social justice project within the broader context of the university.

“This is about how we create a real equitable workforce that brings people together. The Women’s Academic Advancements Programme is really about providing those deeper opportunities, but I think also deepening the experience to play a leading role in academic leadership. It’s going to be critical, not just for NRF rating and the career trajectory of the individuals but also for the broader academic leadership of the university,” he said.

Prof Reddy concluded by saying it is important that the programme is not about an adjective project, but about a deep integration and recognising that women are not afterthoughts.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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