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Women Advancement Programme launch 2024
Distinguished guests and esteemed speakers gathered for the launch of the Women’s Academic Advancement Programme on 5 April 2024 on the Bloemfontein Campus.

A new initiative by the University of the Free State (UFS) is set to ensure that women academics at the university have equal opportunities for advancement. It will focus, amongst other things, on challenging long standing systemic biases – both explicit and implicit – that have historically disadvantaged women in higher education.

The Women’s Academic Advancement Programme was launched on Friday (5 April) during an event which was attended by Prof Francis Petersen, Vice-Chancellor and principal of the UFS; Prof Vasu Reddy, Deputy Vice-Chancellor of Research and Internationalisation; Prof Anthea Rhoda, Deputy Vice-Chancellor: Academic; and Dr Molapo Qhobela, Deputy Vice-Chancellor: Institutional Change, Strategic Partnerships and Societal Impact. Prof Relebohile Moletsane, professor and Pro-Vice-Chancellor (Social Cohesion) at the University of KwaZulu-Natal who holds the JL Dube Chair Rural Education in the university’s School of Education was the guest speaker.

Celebrating women’s contribution

In welcoming the guests, Prof Petersen said the launch of this commendable programme marks a celebration of the contribution of women colleagues to the scholarly excellence at the university and that the programme will impact on the career progression of women academics and raise the profile of women, especially women academics at the UFS.

“An advantage of the programme is that it requires us as an institution to reflect on the socio-economic, the structural, and the workplace obstacles women so often encounter. This programme is a significant indicator of our institutional commitment to support women academics who often navigate a combination of challenging demands and commitments in their professional and personal lives.

“In addressing the challenges to women academic advancement, we will contribute to the creation of a more conducive work environment and institutional culture for all of us. Indeed, it is about the rising tide lifts all boats – that is the idea of this programme. By providing mentorship, networking opportunities and professional development, this programme aims to empower women academics to thrive in their academic careers,

leading to a more inclusive, innovative academic environment for everyone,” said Prof Petersen.

According to him, by increasing the representation of women in academia at all levels of management, and in the academic hierarchy, the diversity of perspectives, ideas and approaches in research, teaching and leadership will be enhanced. It also increases the pool of female academics both in the university and Higher Education sector.

The diversity, Prof Petersen continued, will foster innovation and creativity, and will result in more robust scholarship and academic outcomes. Importantly, women who succeed in academia, serve as role models and mentors for future generations of scholars, as well as inspiring and supporting other women in pursuing academic careers. This mentorship is essential for overcoming barriers and for navigating the challenges that women might face in the academic context.

According to Prof Petersen, women advancement programmes such as these will help address this imbalance and will aid in retaining talented women researchers and lecturers in academic careers. He said prioritising women advancement in academia is not only a matter of social justice and equality, two of the guiding principles of the UFS Vision 130, but it is also essential for driving progress, innovation, and excellence in higher education and beyond.

Prof Petersen also pledged the collective support of the executive management of the rectorate for the programme and to increase the research productivity, impact, and influence of women academics participating in this programme.

“Let us remember that collective directed efforts do matter. By championing diversity, equity and inclusivity, we not only empower women to thrive in academia, but we will also enrich our institution. Together let’s continue to break barriers, shatter stereotypes and pave the way for the future where every academic regardless of their gender has the opportunity to achieve their full potential.”

The Vice-Chancellor implored all deans, senior members of staff, and heads of department to encourage their emerging and promising colleagues to apply to be part of a truly important initiative and to become part of this first cohort. The call for participation was already opened in March.

High attrition rate of black women in higher education

Prof Moletsane talked about coloniality and the legacy of the British empire and what it left us with. “Not only in terms of racial inequality but with gender inequality as well. As well as other inequalities. This legacy endures even today, post-1994”

She encouraged everybody to look at the enduring legacy of apartheid in the higher education system everywhere in the country and world by asking what historical and cultural events brought us here. It is true, she said, that the number of women has increased, and in particular the number of black women in academia, but she highlighted the high attrition rate of black women in higher education. She wondered if academic leaders, vice-chancellors and deans are turning a blind eye to the fact that black women are leaving academia after staying for short periods of time. “Why is that we are not asking the right questions?” she said.

Prof Moletsane also talked about various interventions to assist early-career scholars at institutions that are not always coherent and well-coordinated. She emphasised the importance of sustainable support for programmes to ensure a lasting impact on the capacity of early-career scholars.

She discussed a case study of a sustainable, impactful intervention for female academics at UKZN, called The Neoliberalism, Gender and Curriculum Transformation in Higher Education: Feminist Decoloniality as Care (FemDAC). The programme involved collaboration between colleagues from UKZN (PI); DUT; Stellenbosch. University of Illinois, Urbana-Champaign (PI) and University of New Mexico which was funded by the Andrew Mellon Foundation over a period of six years.

Prof Moletsane’s lecture was followed by a presentation by Prof Liezel Lues, the Project Manager of the Women’s Academic Advancement Programme. She said the purpose of the programme is to address the significant underrepresentation of female colleagues amongst the UFS professoriate and rated researchers through deliberate, personalised academic mentoring interventions to increase the pipeline of female scholars who are research productive and have impact as leading scholars to contribute to a UFS research culture of excellence and impact. The target group of the Women’s Academic Advancement Programme is women in the mid-career stage of their careers who want to improve their scholarly impact and professional excellence.

Milestone and turning point

Prof Reddy, closed the event by emphasising that the initiative is a milestone and a turning point which will help the university to drive not just Vision 130, but also a social justice project within the broader context of the university.

“This is about how we create a real equitable workforce that brings people together. The Women’s Academic Advancements Programme is really about providing those deeper opportunities, but I think also deepening the experience to play a leading role in academic leadership. It’s going to be critical, not just for NRF rating and the career trajectory of the individuals but also for the broader academic leadership of the university,” he said.

Prof Reddy concluded by saying it is important that the programme is not about an adjective project, but about a deep integration and recognising that women are not afterthoughts.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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