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26 April 2024 | Story Athembele Yangaphi | Photo Supplied
Dr Tafadzwa Maramura and Christopher Strydom
Dr Tafadzwa Maramura and Christopher Strydom at 2024 ASSADPAM Ceremony at the University of Pretoria's Future Africa Campus.

A trio of 2024 University of the Free State (UFS) honours-degree graduates recently represented the UFS at the 2024 Association of Southern African Schools and Departments of Public Administration and Management (ASSADPAM) Conference.

Nameera Bade, Christopher Strydom, and Thato Tshabalala’s presentation was based on their 2023 honours research titled ‘Exploring the Influence of Loadshedding on Water Governance: A Case of the Mangaung Metropolitan Municipality’, which earned them each a distinction on their honours degree completion.

The 2024 ASSADPAM Conference was held at the University of Pretoria's Future Africa Campus and brought together academics and practitioners in the field of public administration and management.

The three graduates are currently continuing their studies by taking on master’s degrees in administration – Bade and Strydom at the UFS and Tshabalala at the University of South Africa.

“Presenting our study at the ASSADPAM Conference was an absolute honour,” Strydom said. “However, I did experience some imposter syndrome, because usually it is only PhD candidates and tenured academics that present their work at the conference, [not a] first-year master’s student presenting out of his honours mini-dissertation. But I quickly got over my imposter syndrome by reframing the situation.”

The trio’s conference presentation was preceded by their recognition for Best Presentation at the UFS second Library and Information Services Honours and Undergraduate Seminar (LISHURS) Symposium on 5 April 2024.

“Being awarded the best presentation at the second LISHURS confirmed how impactful our research is, how it resonates with people. And it was also satisfying to get credit for the hard work we have put in,” said Strydom, who also received two awards at the 2024 Faculty of Economic Management Sciences (EMS) Prize Function: Best Honours Student in the Department of Public Administration and Management, and Best Honours Student in the EMS Faculty – prizes sponsored by the Kovsie Alumni Trust.

Dr Tafadzwa Maramura, Senior Lecturer in the UFS’s Department of Public Administration and Management, co-presented the research with the students at the conference. “Working with Nameera, Chris, and Thato has been a great experience. All of them are talented and unique individuals,” Dr Maramura said.

Impactful research in public governance

He highlighted the significance of the students' research, stating, “[Their paper] has certainly had a profound impact on the EMS Faculty.”

Dr Maramura further emphasised the department's commitment to addressing real-world challenges through rigorous academic inquiry, praising the students for engaging in relevant and timely research initiatives.

The collaboration between the three students and Dr Maramura extends beyond conference presentations: they are set to write an article based on their honours research for publication in a journal, which will further establish their names within the water-energy sphere and contribute to ongoing discussions in public governance.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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