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24 April 2024 | Story Leonie Bolleurs | Photo Supplied
Saleem Badat
Prof Saleem Badat, Research Professor in the UFS Department of History, who has initiated an exciting research project to produce a critical institutional history of the UFS.

The Department of History at the University of the Free State (UFS) has initiated an exciting research project to produce a critical institutional history of the UFS. The initiative is part of a wider national project, the Research Project on the Histories of Universities (RPHUSA) in South Africa. Prof Saleem Badat is leading this undertaking, which involves several other universities.

According to Prof Badat, the aim of the UFS project is to produce a volume on the overall history of the UFS and possible additional volumes on specific themes and issues, depending on the nature and extent of scholarly contributions.

The emphasis of this project will mainly be on critical reflections on

• learning-teaching, research, and community engagement at the UFS; 
• the history of disciplines or fields or departments, centres, and institutes;
• governance, leadership and management, and finances; 
• student politics and unionism; 
• work on issues such as the UFS’ location, architecture, and planning; and

• its crest, regalia, and visual imagery. 

“The Department of History hopes that the project will stimulate broad participation,” says Prof Badat.

He invites current and former UFS scholars, students, support staff, and alumni to contribute to research, writing, publishing, and related activities. To discuss the history project, the Department of History will convene a seminar:

Date: Monday, 6 May 2024
Time: 14:00

Venue: Flippie Groenewoud Building (FGG), Room 202

Please confirm attendance with Nicole Masalla.

After the seminar there will be an opportunity for potential contributors to participate in a workshop to consider the nature, extent, and range of possible contributions and to develop protocols, time frames, and timelines for research, writing, and publishing. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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