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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Kovsies offer prospective students countless opportunities at Open Day

2017-05-16

The University of the Free State Bloemfontein
Campus opened its doors to prospective 2018
students at this year’s Open Day to learn what
being a Kovsie entails.
Photo: Johan Roux

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“It is important for us not to be stressed or confused, as you need to understand where your passion lies.”

These were the encouraging words of Prof Francis Petersen, Vice-Chancellor and Rector of the University of the Free State (UFS), to the learners in the Callie Human Centre on the Bloemfontein Campus during this year’s Open Day on 13 May 2017.

Prospective learners, teachers, as well as parents came out in numbers to learn and see what the UFS has to offer. The audience was also set ‘In the Mood’ by the enchanting voices of the Swing-City band.

UFS represent diversity, inclusivity as well as academic excellence
Prof Petersen highlighted the importance of the values which the UFS stands for, namely diversity, inclusivity, and academic excellence, as vital reasons why learners should consider coming to the UFS.

“We believe that innovation is part of the curriculum, it is part of the way we do things, and it is also embedded as a key attribute that we will expose potential Kovsie students to,” he said.

Mpho Maloka, a parent from Welkom, says: “It (the UFS) represents the Free State and it is home-brewed. We want our kids to have the best education, and with many of my colleagues that graduated from the UFS, you can see the quality, the enthusiasm, and the success that comes from this university.”

Graduates to impact society through innovation
Prof Petersen said that the UFS will not only develop them as individuals, but will also assist them in making a contribution to society. “If you really want to have an excellent degree, well-rounded exposure to Kovsie life, make an impact on society through innovative thought, and also have the value of being exposed to a richness of diversity, then Kovsies is the place to be.”

Sergio Abdiziet, a learner from Heidedal, said that he’d like to be part of the UFS, because it is one of the best universities in the country.

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