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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Future Kovsies explore Qwaqwa Campus
2017-05-26

Description: Qwaqwa Campus Open day 2017 Tags: Qwaqwa Campus Open day 2017

Description: Qwaqwa Open Day learners Tags: Qwaqwa Open Day learners

Learners from Molapo Secondary School in
Makoane, Qwaqwa, during Open Day.
Photo: Thabo Kessah

AMAZING! This is just one of the words used by prospective Kovsies to describe their experience, when thousands of learners visited the Qwaqwa Campus for this year’s Open Day on Saturday 20 May 2017.

“Spending time on campus and learning what the university offers even beyond academics was such an amazing experience,” said a prospective Political Studies and Governance student, Kamohelo Mofokeng from Bluegumbosch Secondary School in Qwaqwa.

“We explored both academic and support services, and getting to see and listen to motivating words from eTV stars was unforgettable,” she added. “The event was informative and many of our learners even managed to apply online using university facilities,” said Modiehi Masita, Life Orientation teacher at Tsebo Secondary School in Boiketlo, Qwaqwa.

First step in the right direction

Talking to learners, Campus Principal Prof Prakash Naidoo said their visit was the first step in the right direction.

“This is the first step towards attaining your dream qualification. You have to work hard to build yourself a career, and not aspire to be what is commonly known as a tenderpreneur,” he said. “You have come to this campus when men need to stand up and not bury their heads in the sand, as we are faced with abuse and killings of women and children. We must all stand up to abuse,” he said under resounding appreciation from learners and their teachers.

Also talking to the learners were TV stars from eTv’s Rhythm City and Scandal.

I can and I will make it
‘I can and I will make it’ led by Mapula Mafole was adopted as the war cry towards the examinations and success in life for the class of 2017. Mafole plays the role of Mapula in the TV series Rhythm City. She was accompanied by Ishmael Sango and Nkosi Cengane, who respectively play Sabelo and Emmanuel in Rhythm City, and Mbulelo Katise who plays Scelo in Scandal.

Qwaqwa Campus alumnus and hip-hop artist, TactixSA, provided entertainment.

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