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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Phemelo crowned Miss Free State 2017
2017-06-09

Description:Mej Vrystaat, Phemelo Lekale Tags: Mej Vrystaat, Phemelo Lekale

Phemelo Lekale, a second-year BCom Accounting
student at the University of the Free State, is the
newly crowned Miss Free State 2017.
Photo: Wiaan Coffee Photography

“To me, this pageant is about empowering young women. It helped me realise my strengths and weaknesses; it taught me how I can overcome my weaknesses and use my strengths to the best of my ability.”

This is exactly what second-year BCom Accounting student Phemelo Lekale sets out to do during her reign as Miss Free State 2017.

Bring about change and make a difference

The Miss Free State pageant aims in assisting young women to reach out to their communities and charities to bring about change. The pageant also aims to make a difference in somebody’s life.

Phemelo, who takes over from last year’s Kovsie winner Mienke van Rooyen, said that she needed to grow and learn as an individual, and that is exactly what the Miss Free State platform gave her.

Excited about the opportunities lying ahead

When the announcement was made, Phemelo was filled with so many mixed emotions she only realised she was the new Miss Free State when Mienke handed over the sash. “It felt like someone was saying ‘yes, I believe in you and the vision that you proposed to bring to the table’.”

Phemelo said she was excited about the opportunities that came with being Miss Free State and the impact that this brand would have on society. “By the end of my reign, I won’t be the same woman I was when I entered and neither will I be the same woman I was when I won the crown.”

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