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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Perseverance is key for 2017 Abe Bailey recipient
2017-08-23

 Description: Gosego Moroka Tags: Abe Bailey Travel Bursary, Gosego Moroka, 2017 Abe Bailey, Goodenough College 

Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary,
says his never-say-die attitude is what helped him win the bursary
the second time round.
Photo: Rulanzen Martin


A valuable life lesson can be learned from Gosego Moroka. The fourth-year LLB student was in the top three for the 2016 Abe Bailey Travel Bursary which was awarded to Candice Thickeson. And now in 2017 Moroka is the recipient.

“It means the world to me as it shows that perseverance is the key. I took last year’s loss as a lesson which I would use to improve as a candidate this year and I’m ecstatic that it came full circle.”

Bursary aims to broaden views

The educational tour will start on 21 November 2017. “We will be travelling to the African Union in Addis Ababa, Ethiopia, and then to London, Oxford and Cambridge universities in England, as well as Edinburgh University in Scotland,” Moroka says. The tour group will be hosted by Goodenough College in England. The bursary aims to broaden the views of young South Africans by providing outstanding students the opportunity to engage with students from other universities. 

Comprehensive application process
The application process starts with a motivation letter by the applicants stating the reason for applying. They must then submit letters detailing their leadership roles in the community, school, and at university. This is followed by an interview process. “The university will recommend three persons as possible bursars,” Moroka says. The Abe Bailey Trust will then, with the recommendation of the university, make its own decision in selecting the successful candidate. 

Great achievement adds to repertoire 
“This achievement was extremely important to me as it is testament that greatness is something one works towards.” Moroka is a former 100m South African champion and is part of the Golden Key International Honour Society. And now he is an Abe Bailey Bursar.  

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