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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Macufe Wordfest and UFS bring literary practitioners together

2017-10-18

Description: Macufe Wordfest Tags: Macufe Wordfest
The Macufe Wordfest attracted language practitioners from
the Free State and Eastern Cape Province. From the left are:
Dr Elias Malete (UFS: African Languages),
Prof Johannes Malefetsane Lenake (honoured guest),
Nthabiseng Naketsana (Eastern Cape: Head of
Provincial Languages Services), Shoaneng Sefali
(Chairperson: Free State Writers Forum), Mariaan Otto
(Language Practitioner at FS government) and
Dr Mathene Abram Mahanke (Free State: Head of Provincial
Languages Services). Photo: Jóhann Thormählen

The University of the Free State (UFS) has a responsibility to advance good stakeholder relationships with public and government entities by creating opportunities for collaborative projects. According to Dr Elias Malete, Senior Lecturer and Academic Head at the Department of African Languages, this is why it is important for the UFS to be involved in projects such as Macufe Wordfest.

His department and the UFS Library, in collaboration with the Provincial Languages Services, hosted Wordfest on the Bloemfontein Campus as part of the Mangaung Cultural Festival. He says the main focus of the word festival, held from 4-6 October 2017 in the Economic and Management Sciences Auditorium, was to bring together literary practitioners from the Free State and Eastern Cape.

Prof Malefetsane Lenake honoured
“In this festival, budding authors have a platform to read their works to fellow practitioners, seasoned authors use their experience and expertise to assist budding and aspiring authors, and published authors have the opportunity to launch their new books,” says Dr Malete.

Highlights included the recognition of longstanding, retired academic, Prof Johannes Malefetsane Lenake, for his contribution to the development of Sesotho, and the awarding of trophies to learners who wrote excellent essays in Sesotho, Setswana, isiXhosa and isiZulu about the life of OR Tambo.

First African Languages Writers Day
On 30 August 2017 various Sesotho writers’ organisations gathered at the UFS Sasol Library to celebrate the first African Languages Writers Day. It was hosted by Department of African Languages and the UFS library and mapped a way forward on ways to promote African Languages recognised by the Free State language policy.

The goal was to promote and preserve African languages, unearth writers, share ideas, and help to shape the future. Dr Malete says such events are important to ensure that UFS “is a people-centred institution where the educational and developmental needs of local communities are catered for”.

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