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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Prof. Jonathan to take up office on 1 July 2009
2009-03-24

Our new Rector and Vice-Chancellor, Prof. Jonathan Jansen, has indicated that he will take up office on 1 July 2009.

Speaking here at the Main Campus in Bloemfontein today after discussions with members of Council, Prof. Jonathan said he was deeply humbled by the overwhelmingly positive reception he has received from all quarters on and off campus following the announcement of his appointment.

“I have received telephone calls, e-mails, SMSs and messages from people who have nothing but support and seemingly lots of advice for me, which has humbled me tremendously. I am truly grateful for the trust shown in me by so many people I have not even met.

“This generosity and warmth is something that has reinforced my view that the University of the Free State is indeed a very special place for so many people and a place that I am honoured to serve as Rector and Vice-Chancellor.”

Prof. Jonathan said he would dedicate his first few months in office to a listening campaign to learn about the issues and concerns that are on people’s minds as well as the initiatives and developments at our university that make them proud of our institution.

“This is an important step because I don’t want to come across as some know-it-all who can come here and tell people this is what they should do. It is also an important step to get people talking and united about a common vision for the academic institution that the UFS is. It will have to be about the twin imperatives of racial reconciliation and academic excellence.

“In this process of listening and learning no-one will be excluded. I will talk to people on campus and off campus, including academic staff, support staff, the Qwaqwa Campus, students, parents, alumni, local business, the religious community, and our sport persons.

“I must also add that I have now bought my Cheetah and Bloemfontein Celtic jerseys, difficult as it was for me.”

Media Release
Issued by: Anton Fisher
Director: Strategic Communication
Tel: 051 401 2749
Cell: 072 207 8334
E-mail: fishera.stg@ufs.ac.za  

 

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