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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Inaugural lecture focuses on intercultural communication

2005-03-15

Prof Johann de Wet, chairperson of the University of the Free State’s (UFS) Department of Communication and Information Studies, will deliver his inaugural lecture on Wednesday 16 March 2005 at 19:00 in the CR Swart Auditorium on campus.

The topic of the presentation is Meeting on the “narrow ridge” in intercultural communication.

Prof de Wet obtained the BA degree in 1977 at from the University of Cape Town, in 1982 an honors degree cum laude in Journalism from the University of Stellenbosch, in 1985 an MA degree from the University of South Africa (UNISA) and in 1987 the D Litt Et Phil, also from UNISA.

His earlier professional life included being a diplomat stationed in Washington DC, and a SABC journalist.

Prof de Wet’s first stint in the academe was at UNISA (1983-1993) and the UFS (1993-1995). He was an associate professor at both institutions. Before returning to the UFS in 2001, Prof de Wet was director of communication in the public service, ministerial spokesperson at national and provincial levels, contributing editor of the Cape Argus, and communication consultant for various public and private sector institutions.

In his academic career of 16 years, Prof de Wet has authored/edited 12 scholarly books. His other research outputs include some 20 accredited articles and scientific papers (national and international) respectively. Much of his research has focused on persuasive and political communication, journalism and general communication theory.

He is the founding and current editor of Communitas, a nationally-accredited academic journal on community communication and information impact. He was appointed professor and chairperson of the Department of Communication and Information Studies at the UFS in January 2004.

MEDIA RELEASE
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
15 March 2005

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