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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Africa still yearns for democracy says academic
2009-05-26

Leading academic Prof Achille Mbembe (pictured), says that in spite of substantial changes the African continent is still yearning for democracy.

Prof Mbembe was delivering a lecture commemorating Africa Day at the University of the Free State in Bloemfontein.

He said many Africans feel that democracy and the law, including the paramount law – the constitution itself - have betrayed them.

“Many have a feeling that they have not yet lived fully or fulfilled their lives, that they might not or might never fulfill their lives.”

Prof Mbembe, who originates from Cameroon and has been living in South Africa for nine years , said that what struck him about this country in this democratic era was that many people are still yearning for a return to the past.

He said many black South Africans know that the advent of democracy has not provided them with the kind of life they hoped for.

“If anything, democracy has rendered life even more complex than before,” he said.

“South Africa is still a nation where too many black people possess almost nothing.

“Real freedom means freedom from race,” he said. “The kind of freedom that South Africa is likely to enjoy because this nation will have built a society, a culture and a civilization in which the colour of one’s skin will be superfluous in the overall calculus of dignity, opportunity, rights and obligations,” Prof Mbembe said.

“This freedom will originate, purely and simply, from our being human.”

Prof Mbembe is currently a Research Professor in History and Politics at the University of the Witwatersrand in the Wits Institute for Social and Economic Research. He has written extensively on African history and politics.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
26 May 2009
 

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