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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Rag 2005
2005-01-20

20 January
Thursday

08:00-12:00 Rag Workshop - Westblock 202

Workshops are held to introduce the First Year
students to the work that is done by Rag & Kovsco
and the importance of their social responsibility towards their community.

10:30-11:30 Lettie Fouchè

The Central Rag committee visits and treats the children of Lettie Fouchè School.

Evening Collections - Mochacos, Waterfront

First years work hard to raise money via door
to door collections in the neighbourhoods of
Bloemfontein for charity. First years dress-up as
chickens and prizes can be won every night.


21 January
Friday

08:00-12:00 Rag Workshop - Westblock 202

Workshops are held to introduce the First Year
students to the work that is done by Rag & Kovsco
and the importance of their social responsibility towards their community.


22 January
Saturday

08:30 for 09:00 Ladies Tea
in conjunction with Sarie
co-sponsored by Audi & Pick’nPay Hypermarket

An enjoyable morning where the ladies of Bloemfontein and surrounding areas are treated with beautiful
layed tea tables and guest artists. The host of every table participate in a competition and prize winners for the most beautiful tables are announced. The guest artist for Ladies Tea 2005 is Nataniel.


24 January
Monday Evening Collections - Mochachos, Waterfront

First years work hard to raise money via door to door collections in the neighbourhoods of Bloemfontein for charity. First years dress-up as chickens and prizes can be won every night.

25 January
Tuesday
08:30-16:00 MGD Coronation Ball tickets for sale
29 January 2005
Sand du Plessis Theatre
R260 per couple

The prestige evening of Kovsie Rag filled with
great music, sound and a vibrant show. The MGD
Rag Queen and her princesses are crowned and Rag
also makes use of this opportunity thank its
sponsors.

16:00 Vote for Rag Finalists at men’s hostels float-
building areas

Students have the opportunity to vote for their
favourite Rag finalists at the float building areas.

17:00-22:00 Evening Collections - Mochachos, Waterfront

First years work hard to raise money via door
to door collections in the neighbourhoods of
Bloemfontein for charity. First years dress-up as
chickens and prizes can be won every night.


26 January
Wednesday

22:00 MGD Rag Finalist Mass - Scholtz Hall

An exciting mass is held for the students to introduce
the 10 beautiful Rag finalists.

27 January
Thursday

08:00 Ritsim Launch - City Lodge

Ritsim 2005 is launched and introduced to the
UFS Top Management and the sponsors.

09:00-16:00 Campus vote for MGD Rag Finalists at various
voting stations.

Various voting stations are placed on campus for the students to vote for their favourite MGD Rag finalists.

Voting stations: Callie Human; Soetdoring Cafeteria; Library; Medical Cafeteria and at the Thakaneng Bridge.

17:00-22:00 Evening Collections - Mochachos, Waterfront

First years collect money for charity


28 January
Friday Ritsim Bloemfontein City Sales

6:30 Brace your self for the students around every corner
on the streets of Bloemfontein. Support Kovsie RAG
and buy a Ritsim 2005 magazine.
R10 per copy

16:00-22:00 Potjiekos - Vodacom & Tiger Brands
(Unite for Hunger)
Coca Cola Fortune & ABSA

Students enjoy a great evening of potjiekos and try their best to persuade the judges that their potjiekos is the best. Music and entertainment is organized.

29 January
Saturday

05:00 Ritsim Rural Town Sales

The students drive off into the country to sell the Ritsim magazines in various towns. R10 per copy.


18:00 for 18:30 MGD Coronation Ball
Sand du Plessis Theatre
R260 per couple

The crowning of the RAG Queen is a spectacular
evening not to be missed. It is an evening filled with
vibrant music and colour and you will also be treated
with a great show. Kovsie Rag also thanks its
sponsors on this prestige evening.


30 January
Monday

13:00-14:00 Sent placing - Thakaneng Bridge

Come and donate your change and it place it on a letter of a hostel of your choice.


5 February
Saturday

08:00-10:00 ENGEN RAG Procession

Proud Kovsie students have worked very hard on their floats and can’t wait for this day. Please come and enjoy a great day with Kovsie RAG and your family.

Procession Route: The Procession starts at the Kovsie Church. The procession proceeds in Nelson Mandela Drive and turn right into Markgraaff street. We then turn right into Kingsway and stop in front of the stage at the Art Market. Prof. Fourie introduces a toast on Rag 2005 and enjoys a glass of champagne with our
beautiful Rag Queen and her princesses.

Please support the first years in put your change into their collection tins.

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