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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS Rector spreads the Kovsie spirit
2010-02-12

Prof. Jonathan Jansen (middle) and UFS students Willien du Preez (far left) and Mbulelo Mpofana (far right) together with learners they met while on their tour of Eastern Cape schools.
Photo: Supplied


Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS), recently joined the Faculty of Economic and Management Sciences on a tour of schools in the Eastern Cape Province. Prof. Jansen sees the tour as a staggering success: “It was hard work, but a lot of fun. I can’t wait to visit other provinces and spread the true Kovsie spirit throughout South Africa.”

The tour kicked off at Aliwal North, where 36 students, parents and teachers from schools in Aliwal North were addressed.

In Queenstown they were awaited by more than a hundred people. Hoërskool Hangklip, Queen’s College Boys High, Girls High and Maria Louw Secondary School attended the function.

The evening function was hosted by Hudson Park High School. Representatives from many schools, including George Randell High School, Stirling High School and Claredon Girls High School made up the 174 people in attendance. The next morning motivational speeches were delivered at Grens Hoërskool and Stirling High School. George Randall High School also requested a visit from Prof. Jansen during the previous evening’s function.

The final function was held at Grey High School in Port Elizabeth. Hundred-and-thirty-four people from the top schools in Port Elizabeth attended the function. These included Victoria Park High School, Theodor Herzl School, Hoërskool Andrew Rabie, Alexander Road High School, Ethembeni Enrichment Centre and Nico Malan in Humansdorp.

Sadly, the tour had to end, but at least it ended on a high note. Ethembeni Enrichment Centre and Chapman’s High School were the last schools on the itinerary, but certainly not the least. The schools might not have all the resources at their disposal, but their enthusiasm and unquenchable spirit and pride were incredible.

Willien du Preez and Mbulelo Nkululeko, two students who accompanied the tour, were awed at the experience: “It was not only a privilege, but also proof that the university strives to give students wonderful learning opportunities. It also confirms our Rector’s stand: the university is not just offering students a degree, but also the opportunity to grow as humans. And that is what adds real value to our lives.”

According to Prof. Tienie Crous, Dean: Economic and Management Sciences, the tour achieved its goals, and much more: “We redeemed our university in other provinces while marketing it at the same time.”
 

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