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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Ms Beatrice Marshoff praise documentary on the life and legacy of King Moshoeshoe

2004-10-14

The Premier of the Free State , Ms Beatrice Marshoff, has praised the University of the Free State for the initiative to produce a documentary on the life and legacy of King Moshoeshoe, the founder of the Basotho nation.

“The University of the Free State could not have chosen a better subject to celebrate its centenary. The life and legacy of King Moshoeshoe is indeed a befitting demonstration that this is Africa ’s century,” Ms Marshoff said in a statement.

The documentary called “The Renaissance King” was shown last night ( Wednesday 13 October 2004 ) for the first time at the UFS. It was commissioned by the UFS as part if its Centenary year and was produced by journalist Max du Preez.

“We wish to congratulate the producers and the university, for such a brilliant idea,” the premier said.

She called on other institutions to also get involved in nation-building projects such as this one.

“Your desire and intention as an institution to take up a new but deserved role in our social transformation agenda, is highly commendable,” Ms Marshoff said in her statement.

Because the premier had to attend to urgent government business she could not attend the function,but her statement was read on her behalf by the MEC for Arts, Sport and Culture, Mr Joe Mafereka.

Dignitaries in the appreciative audience included the Lesotho Minister for Communications, Science and Technology, Dr Mamphono Khaketla, Queen Mopeli, the MEC for Education, Ouma Tsopo, the MEC for Safety and Liaison, Tate Makgoe, the Director General of the Free State, Dr Khotso de Wee, the Senior Private Secretary to King Letsie III, Mr Mabotse Lerotholi, the Vice-chancellor of the National University of Lesotho, Dr Mothibe, Acting Principal Secretary in the Ministry of Tourism, Environment and Culture, Mr Jobo Molapo, Chairman of the Council of the University of the Free State, Judge Faan Hancke, Rector and Vice-chancellor of the University of the Free State, prof. Frederick Fourie.

The documentary on the life and legacy of King Moshoeshoe will be screened on SABC 2 on Thursday 4 November 2004 .

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