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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

A mind shift needed in agriculture in Africa

2010-12-02

Prof. Frans Swanepoel (Centre for Sustainable Agriculture and Rural Development), Prof. Monty Jones, Prof. Driekie Hay (Vice-Rector: Teaching and Learning), Prof. Alice Pell (Cornell University, USA), and Prof. Izak Groenewald (Director of the Centre for Sustainable Agriculture and Rural Development) at the inaugural lecture of Prof. Jones as Professor Extraordinary.
- Photo: Stephen Collett

Food stability is essential for stability in all countries around the world. Radical interventions, and not incremental changes, are necessary to end hunger and poverty in Africa, said Prof. Monty Jones, Professor Extraordinary in the Centre for Sustainable Agriculture and Rural Development at the University of the Free State (UFS), in his inaugural lecture.

Prof. Jones is Executive Director of the Forum for Agricultural Research in Africa (FARA) and Chairperson of the Global Forum on Agricultural Research (GFAR). In his lecture he focused on the contribution of agricultural research to development and food security in Sub- Saharan Africa.

He said Africa is not known for good politics to promote food production. Countries under invest in research, education, knowledge management, agriculture finance, etc. There is also uncertain and restricted access to land. He specially mentioned women’s access.

Sub- Sahara Africa moved from being a net exporter of food to a net importer of food (28%). “Government spending on agriculture and transport went down and stagnated. A mind shift is necessary. Africa has the resources. We must take advantage of the opportunities,” he said, and added: “Africa must create visionary and inspirational leaders and managers who can drive developmental issues.”

Prof. Jones emphasised that fact that nutritional security is just as important as food security. The number of hungry people has grown to more than a billion in 2009. Hunger is the most severe in the developing world, especially Africa. Added to this is Africa’s population growth that i s also higher than the rest of the world. It is estimated that the demand for food in Africa will double in the next 40 years.

“Research and development alone cannot win the war against hunger in Africa. Everyone has a role to play,” he said.
– Leatitia Pienaar.

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