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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Centre for Africa Studies launches its ANC Centenary Seminar Series

2010-12-10

Prof. Chris Landsberg, Dr Pule Matjoa, Prof. Kwandiwe Kondlo and Herbert Maserumule, the main speakers during the launch of the ANC Centenary Seminar Series.
Photo: Christiaan van der Merwe

The Centre for Africa Studies at the University of the Free State (UFS) recently launched its series of seminars commemorating the centenary celebrations of the African National Congress (ANC). The launch of the series took place on 30 November 2010, with the seminar series running from February 2011 until February 2012, the year of the centenary celebrations of the ANC.

Along with UFS staff members and students, various special guests also attended the launch of the seminar series, including former Premier Ms Winkie Direko, representatives of the office of the current Premier and the Vice-Chancellor and Rector of the UFS, Prof. Jonathan Jansen. Prof. Jansen praised the Centre for Africa Studies for its vision in establishing the seminar series and added that he would be a regular attendee when the seminars kicked off in 2011.

The seminar series is the brainchild of Prof. Kwandiwe Kondlo, Head of the Centre for Africa Studies at the UFS. Prof. Kondlo explained that the aims of the seminars were to delve into the legacy of the ANC from a firm historical perspective, as well as to develop a firmer understanding of the dynamics of contemporary South Africa. He stressed the scholarly and academic nature of the seminars, hoping for robust and critical debate amongst future audiences about the topics at hand. Publications in journals and books at the end of the series will be the secondary objective of the Centre.

The three guest lecturers for the launch were Dr Pule Matjoa, Prof. Chris Landsberg and Herbert Maserumule. Dr Matjoa, an ANC veteran, elucidated the history of the party from an insider’s perspective while Prof. Landsberg spoke about the past and present foreign policy of the ANC. Mr Maserumule examined the ruling party’s economic thinking, with special focus on the distinctions between a democratic and developmental state.

The question-and-answer session after the lecture produced lively debate, which set a premise for the rest of the series. The first seminar in the series will take place on 4 February 2011.

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