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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS Digital Doorway project will change lives in Heidedal

2011-02-16

Learners of the Heidedal community looking at the new computer system.
Photo: Johan Roux

The combined effort of ICTISE (ICT Innovation in School Education), Reach and the Heidedal community saw a four-station Digital Doorway (computer system) being placed on the premises of Reach at the end of 2010. ICTISE is a programme of the University of the Free State (UFS) and operates from the university’s South Campus. This computer system will allow all Heidedal schools and community members to have free access to computers.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, opened the Digital Doorway by cutting a ceremonial ribbon with the assistance of one of the community’s learners.

The Digital Doorway concept originates from a joint initiative between the Department of Science and Technology and the Meraka Institute of the Council for Scientific and Industrial Research. The Digital Doorway consists of four screens and allows access to select content, including open-source application software. This includes audio books, subject textbooks, encyclopaedia, educational games such as “touch maths” and quizzes as well as useful information for school subjects and a newspaper especially for children.

The Heidedal Digital Doorway is the first of its kind in the Motheo District. Typically, one or two kids will be working on each of the computers, while up to five other learners will be giving instructions, allowing the whole group to learn. The Digital Doorway is a smart way of bridging the digital divide, bringing science and technology to our community and opening the doors of learning. ICTISE will support the Heidedal schools to make full use of this new facility by training teachers and community members.

“The UFS hopes that this project will change the lives of the Heidedal community by providing the youth with an opportunity to be in line with the changing world of technology,” said Ms Sarietjie Musgrave, Head: ICTISE.

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