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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Huge interest in Ms Oprah Winfrey's visit to our university
2011-06-10

 

Staff and students from our Bloemfontein Campus queued since early this morning to obtain their tickets.
Photo: Phelekwa Mpono

The atmosphere on our campuses is electric with the upcoming visit and Graduation Ceremony of Ms Oprah Winfrey in Bloemfontein.

Ms Winfrey will receive an Honorary Doctorate in Education from our university on Friday, 24 June 2011.

Every single ticket for the event was snapped up within hours of becoming available this morning (Wednesday, 15 June 2011). Staff and students queued in front of the Information Centre on our university’s Bloemfontein Campus to get their free tickets, while the general public did the same at Computicket outlets throughout the country.

The university would like to thank everyone for their positive attitude and eagerness to be part of this special day. A special thank you to all our staff and students who have volunteered their services and are helping to plan and manage the event.

The university requests everyone who has managed to secure a ticket to ensure that they arrive early on the Bloemfontein Campus that day.

On Friday, 24 June 2011, the doors of the Callie Human Centre will open for both special guests and the public in general at 13:00. The doors will close strictly at 14:00 and no one will be allowed to enter or leave the building for reasons of safety and security.

Entertainment before and after the Graduation Ceremony will be provided by acclaimed musicians such as the internationally lauded, award-winning singer Sibongile Khumalo, the Botshabelo String Orchestra, the Bloemfontein Children’s Choir and the choir of the Bartimea School for the Deaf and Blind.

After the Graduation Ceremony, Ms Winfrey will formally address the 4 500 guests, after which she will conduct a Question-and-Answer Session with students from the large audience. 


Media Release
15 June 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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