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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS reflects on the life of Charlotte Maxeke
2011-08-05

 

Some of the guests who attended the Charlotte Maxeke Lecture were from the left front: Carol Mokobe; Director of the Free State Provincial Government Department of Women, Children and People with Disabilities; Prof.Driekie Hay, Vice-Rector: Academic; Prof. Hlengiwe Mkhize, Deputy Minister of Higher Education and Training; Dr.Choice Makhetha, Vice-Rector: External Relations(actg); Prof. Nicky Morgan, Vice-Rector: Operations. Back from the left are: Dr. Derek Swemmer, Registrar and Prof. Teuns Verschoor, Vice-Rector: Institutional Affairs.
Photo: Stephen Collett

More than 200 people, amongst them the Deputy Minister of Higher Education and Training, Prof.  Hlengiwe Mkhize, came together at our university to reflect on the life of ANC Women’s League stalwart Charlotte Maxeke, during the Charlotte Maxeke Memorial Lecture organised annually by the Free State Provincial Government and our university as a lead-up to National Women’s Day on Tuesday, 9 August 2011.

This year was the fourth memorial lecture and Prof. Mkhize delivered the main address under the theme “Women’s access to education, science and technology for economic growth and development in bringing about positive change, living in extraordinary times”

Prof. Mkhize told guests Charlotte Maxeke’s life was too rich and complex to capture during the night and listed many of Maxeke’s achievements during her life and times. These included Maxeke being the first woman to graduate with a science degree from the University of Wilberforce, Ohio.  Prof. Mkhize said Charlotte Maxeke’s science degree was not a personal achievement, because she went back to the people and served by opening the Wilberforce Institute in Evaton, Vereeniging, after her return from the United States.

Prof. Mkhize applauded our university for organising the lecture, saying the university’s commitment was appropriate for the contribution Charlotte Maxeke made to women’s empowerment.  She said government have a huge interest in our university and said the lecture provided an opportunity to dialogue and to use the experience to improve the country’s institutions. Delivering the last part of her address, Prof. Mkhize said she hopes the lecture will lead to great things, with the local community also becoming involved in organising the event.

Dr. Choice Makhetha, Acting Vice-Rector:  External Relations, announced at the event that the university will open a women’s memorial garden on Tuesday, 9 August 2011  to honour women who made a contribution in society.
 

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