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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Knowledge in the blood
2009-08-05

Knowledge in the blood

The book Knowledge in the blood, by Prof. Jonathan Jansen, Rector and Vice Chancellor, is available at a bookstore on the Thakaneng Bridge.

Knowledge in the blood
Confronting race and the apartheid past
Professor Jonathan D. Jansen


978 1 91989 520 8
225 x 152mm
336 pages
Soft cover
May 2009
R250.00 (incl. VAT)
UCT Press
Southern African rights

This book tells the story of white South African students—how they remember and enact an Apartheid past. How is it that young Afrikaners, born at the time of Mandela’s release from prison, hold firm views about a past they never lived, rigid ideas about black people, and fatalistic thoughts about the future? Jonathan Jansen, the first black dean of education at the historically white University of Pretoria, was dogged by this question during his tenure, and Knowledge in the Blood seeks to answer it.

While Jansen originally set out simply to convey a story of how white students change under the leadership of a diverse group of senior academics, Knowledge in the Blood ultimately became an unexpected account of how these students in turn changed him.

“Brave, discerning, and deeply affecting. Bringing realism and rare moral generosity to the most difficult of conflicts, Jonathan Jansen illuminates the struggles faced by the inheritors of violence, as they move from pride and prejudice to a new and larger knowledge. An act of empathy as well as penetrating analysis, Knowledge in the Blood is an inspiring blueprint for thinking about social and personal transformation.”
—Eva Hoffman, author of After Such Knowledge

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