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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

UFS in new partnership with the Vrije University of Amsterdam
2011-11-17

 

Proff. Lex Boutler (left) from the Vrije University of Amsterdam and Jonathan Jansen are signing an institutional Memorandum of Understanding. Prof. Boutler was part of a delegation that visited the campus two weeks ago.

A delegation from the Vrije University of Amsterdam (VUA) visited the UFS two weeks ago to discuss and sign an institutional Memorandum of Understanding (MOU) between the VUA and UFS.

The MOU follows after academics have collaborated on a number of research projects between the Faculties of Theology and the International Institute for Studies in Race, Reconciliation and Social Justice to create a firm foundation for the two universities to strengthen their collaborative efforts towards achieving academic excellence.
 
Another initiative that was discussed was the possibility of a joint PhD project and mobility scholarship through the South Africa-VU Amsterdam Strategic Alliances (SAVUSA) and Stimulating Knowledge Innovation through Life-long Learning (SKILL) programme earmarked for UFS and VUA staff and Master’s and PhD graduate students.
 
The VUA delegation also had an opportunity to meet and engage with the UFS F1 students. These students will visit the VUA in January 2012, where they will also visit the Amsterdam University College (AUC).
 
The AUC is an international liberal arts and sciences programme that attracts students from all over the world to engage through intensive seminars on a variety of subjects. 

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