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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
‘We need a story that will excite us all’
2012-03-09
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Attending the conversation were, from the left: Willemien Marais, Lecturer in the Department of Communication Science; Zubeida Jaffer; and Prof. Andre Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice.
Photo: Amanda Tongha
9 March 2012
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“From the stories of Afrikaner Nationalism and Black Consciousness to the stories of our Constitution and the 1995 Rugby World Cup… But now what do we have?”
This was the question posed by Zubeida Jaffer, recently appointed as the university's Writer-in-Residence. Do we need a new national narrative? was the issue addressed by Ms Jaffer in a talk presented as part of the Critical Conversations series hosted by the university’s International Institute for Studies in Race, Reconciliation and Social Justice. Ms Jaffer is an award-winning journalist and author of, amongst others, Love in a time of treason and Our Generation.
“We can’t change the past and we can’t keep on focusing on separate narratives; we need to find a story, a new national narrative with elements that could excite all of us,” she told an audience consisting of academics and students. She also referred to the changes that took place at the university. “I’m fascinated by what is happening here. It’s mind-boggling to see the changes.” Based on the UFS’ drive to find common ground, Ms Jaffer told the audience that research at universities could and should direct this search for a common South African story.
In reference to her own experiences as a community activist and journalist during apartheid, she urged students to become active citizens. “In my time students were the leaders; they gave direction to the national debate.”
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