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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

‘Language central to multidisciplinary society’
2012-03-22

 

Dr. Neville Alexander (right) discussed the role of language and culture in creating tolerance in South Africa. On the left is Prof. André Keet, Director of the UFS' International Institute for Studies in Race, Reconcilliation and Social Justice.
Photo: Johan Roux
22 March 2012

A multilingual state and culture could lead to more tolerance in South Africa, and schools and universities could play a leading role in the creation of a multilingual culture.

This is according to Dr Neville Alexander, one of South Africa’s foremost linguists and educationalists.

Dr Alexander spoke during a discussion session on language issues in a new South Africa at the University of the Free State’s (UFS) International Institute for Studies in Race, Reconciliation and Social Justice.

He said in a multidisciplinary society, language is central to everything we do. 

“Language has the ability to empower people or to disempower them. Yet the present government failed to value the other official South African languages, apart from Afrikaans and English.”

Dr Alexander said it is “convenient and cheap” for the government “to only govern in English”.

Government officials and academics often used the shortage of terminology and glossaries in various African languages as an excuse to use only English as the medium of instruction. This tendency puts young children in the South African school system at a disadvantage since it deprives them of their right to mother tongue education.

According to Dr Alexander, this is similar to the problems that academics experienced centuries ago when only Latin terminology existed for certain disciplines.

“It is the task of educationalists and experts to develop the necessary word lists and terminology to offer more economic value to all our official languages.”

If multilingualism was promoted at school level, a multilingual culture would become more acceptable in future. In this way, we could have an isiZulu of isiXhosa dominant university in South Africa in 30 years time.
 

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