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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Autumn graduation a huge success

2012-04-04

Proud academics celebrate their child's achievement.
Salomé Naudé received her B.Med.Sc-degree. Her parents are Prof. Jacobus Naudé and Prof. Cynthia Miller-Naudé. (Senior Professors from the Department of Classical and Near Eastern Studies.
Photo: Leonie Bolleurs
2 April 2012

The University of the Free State (UFS) hosted its autumn graduation ceremony on the Bloemfontein Campus last week where the most diplomas, certificates and degrees were awarded at eight different ceremonies in the Callie Human Centre.
A total of 629 diplomas and certificates and 2856 degrees were awarded from Tuesday 27 March 2012 to Friday 30 March 2012.

“Use your degree to improve the lives of people. Do justice,” Prof. Jonathan Jansen, UFS Vice-Chancellor and Rector, encouraged the graduates.

“People know it as a university that chooses restoration over revenge and forgiveness over vengeance.”
Mr. Roland Rudd, a Kovsie alumnus, told students that their blood, sweat and tears had paid off.

Mr. Rudd is a former education student who recently was named the Best Secondary Teacher in the Western Cape.
A highlight of the autumn graduation was when Natalie Jordaan received a standing ovation during the ceremony for the Faculty of Economic and Management Sciences. She is the first Deaf student in the history of the university to receive her degree. Natalie’s first language is Sign Language.
Marina Viljoen, a recipient of one of the university’s 12 Dean’s Medals, also received nine awards at the Faculty of Law’s prize giving ceremony. She was awarded the degree LL.B. (summa cum laude).
Johané Nienkemper (B.Sc. Hons.) received the Senate’s Medal and Prize as the best honours student at the UFS, as well as the Dean’s Medal as the best honours student in the Faculty of Natural and Agricultural Sciences.

Potella Sibongile, a Xhosa imbongi (praise singer) and UFS student received his degree in B.Com.Financial Administration. Potella delivered a praise poem to the graduates before they received their degrees, saying they “will now receive a new birth certificate”.

Master’s degrees and doctorates will be conferred at the Bloemfontein Campus on Thursday 14 June 2012.

The graduation ceremony of the Qwaqwa Campus will take place on 12 May 2012. Diplomas/certificates, degrees and doctorates will be awarded during the ceremony.

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