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CEO of Toyota Free State Cheetahs delivers guest lecture during UFS visit

29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Albert Einstein “visits” Bloemfontein

2005-08-30

Albert Einstein, performed by David Muller, and Dr Matie Hoffman, senior lecturer from the Department of Physics at the UFS and coordinator of educational activities at the UFS Boyden Observatory. They are standing at the 1,5m Boyden telescope.

Visitors to the University of the Free State’s (UFS) Boyden Observatory had a special treat on Saturday 27 August 2005 when they were “Albert Einstein”, alias David Muller (Albert Einstein in Imagining Einstein) paid them a surprise visit.

The Department of Science and Technology is sponsoring a one-man play called Imagining Einstein. The play, written and performed by David Muller, is produced through the MTN Science Centre and forms part of the celebration of the World Year of Physics. The play’s visit to Bloemfontein was kicked off by Saturday evening’s performance at the UFS Boyden Observatory.

It follows the life of Einstein, from his patent office in Switzerland, through his office in Berlin to his position at Princeton where he spent the last 20 years of his life and captures the research, studies and thinking with all its depth and insights of a man who not only changed the thinking about physics but also had much fun doing so.

The play will be presented on Tuesday 30 August 2005 and Wednesday 31 August 2005 at 10:00 and 19:00 in the Albert Wessels Auditorium on the UFS campus. Entrance is free of charge. For bookings, please contact (051) 401 2561.

On Thursday 1 September 2005 the play will be presented at 10:00 and 19:00 at the Sterrewag Theatre on Naval Hill. Tickets are R10 per person for the 10:00 show and R30 per person for the 19:00 show and are available from PACOFS booking offices or by calling (051) 447 7772.

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za
29 August 2005

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