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29 August 2024 | Story Anthony Mthembu | Photo Harmse Photography
Ross van Reenen
Ross van Reenen, CEO of the Toyota Free State Cheetahs.

The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.

Reflecting on Van Reenen’s address

In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.

In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation. 

Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.

News Archive

Mandela Day celebrated with R5 coin laying
2012-07-09

On 18 July 2012, the University of the Free State (UFS), in partnership with Pick n Pay Hyper in Bloemfontein, will celebrate Nelson Mandela Day with a special R5 coin laying ceremony.

The festivities kick off at 12:00 on the Red Square at the Bloemfontein Campus.

Emeritus Archbishop Desmond Tutu will make a special appearance at this event and also deliver a short message.

Schools in the vicinity, UFS staff and students and the public are invited to take part in the coin laying ceremony.

Ms Marissa van Jaarsveld, the coordinator of the Nelson Mandela Day celebrations at the UFS, says the money collected at the event will be used to benefit the No Student Hungry (NSH) campaign, as well as Bloemfontein Child Welfare. NSH is an organisation on the Bloemfontein Campus that provides food bursaries to hungry students with good academic records.

Requests have been sent to schools to collect R5 coins for the event and representatives from the schools will attend the coin-laying.

These schools will be acknowledged for their contributions and there are prizes up for grabs for the primary and high schools that collect the most money.

Learners will deposit their coin contributions during the 67 Minute programme of giving back to the community and they will take part in fun activities. Participating schools are encouraged to be as creative as possible when handing over their R5 contributions.

On the day, there will also will be people with tins at the main entrances to the university for those who want to make a contribution.

The NSH-campaign will also show its support for eradicating world hunger on this day by helping Pick n Pay Hyper in Bloemfontein to package food parcels for the Stop Hunger Now campaign. The packaging of the food parcels will also take place at the UFS.

Members of the public and the media are invited to attend the festivities.
 

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